Radio Ad
“EFFECTIVENESS OF RADIO ADVERTISEMENT IN INFLUENCING THE
BUYING BEHAVIOR OF STUDENTS FROM SELECTED COLLEGES
OF POLYTECHNIC UNIVERSITY OF THE PHILIPPINES, MANILA:
AN ANALYSIS”
A Research Paper
Presented to College of Business Administration
Department of Marketing Management
Polytechnic University of the Philippines
Sta. Mesa, Manila
In Partial Fulfillment of the Requirements for the Subject
MARK 4113 Thesis Writing
by
BSBA MM 3-1D
Balatayo, Ramon Jr. P.
Cajigal, Jayson A.
Narte, Brylle N.
Petalver, Jane Elaine A.
Polintan, Jerica May A.
March 2014
ACKNOWLEDGEMENT We, the researchers would like to express our gratitude to those people who became part to complete this study. With all those help we succeed to overcome challenges and hardship that we had face. First of all, we would like to give thanks and honor to our Almighty God for the endless support, encouragement and wisdom that we received as we conducted this study. All our praises and appreciations that we have right now are deserved to be offered unto you our God.
For our ever supportive professor, Prof. Asuncion Espiritu, thank you for your guidance for this study. Thank you for the shared knowledge that you have given to us. As we go through this study, you help us to go out of our boxes and let us learn and explore the things by ourselves, discover our skills and abilities as we move forward to conduct this research. Thank you for letting us to work by ourselves that leads us to understand and respect one another to finish this study wholeheartedly. We want to expand our thanks to the Institute of Data and Statistical Analysis (IDSA) especially to Dr. Lincoln Bautista and to the librarians of the National Library of the Philippines for sharing us their God given skills and providing us the essential information that we used to finish the study. To our Parents, thank you for the endless love and financial support. The
BUYING BEHAVIOR OF STUDENTS FROM SELECTED COLLEGES
OF POLYTECHNIC UNIVERSITY OF THE PHILIPPINES, MANILA:
AN ANALYSIS”
A Research Paper
Presented to College of Business Administration
Department of Marketing Management
Polytechnic University of the Philippines
Sta. Mesa, Manila
In Partial Fulfillment of the Requirements for the Subject
MARK 4113 Thesis Writing
by
BSBA MM 3-1D
Balatayo, Ramon Jr. P.
Cajigal, Jayson A.
Narte, Brylle N.
Petalver, Jane Elaine A.
Polintan, Jerica May A.
March 2014
ACKNOWLEDGEMENT We, the researchers would like to express our gratitude to those people who became part to complete this study. With all those help we succeed to overcome challenges and hardship that we had face. First of all, we would like to give thanks and honor to our Almighty God for the endless support, encouragement and wisdom that we received as we conducted this study. All our praises and appreciations that we have right now are deserved to be offered unto you our God.
For our ever supportive professor, Prof. Asuncion Espiritu, thank you for your guidance for this study. Thank you for the shared knowledge that you have given to us. As we go through this study, you help us to go out of our boxes and let us learn and explore the things by ourselves, discover our skills and abilities as we move forward to conduct this research. Thank you for letting us to work by ourselves that leads us to understand and respect one another to finish this study wholeheartedly. We want to expand our thanks to the Institute of Data and Statistical Analysis (IDSA) especially to Dr. Lincoln Bautista and to the librarians of the National Library of the Philippines for sharing us their God given skills and providing us the essential information that we used to finish the study. To our Parents, thank you for the endless love and financial support. The