Radio Spot Jake Wilgocki

The target audience for a dry-cleaning store is primarily households with medium to low income, with a focus primarily on women, across different sectors of the market. Segmentation of this particular market is based on needs of customers and their level of income. An assessment on which demographic uses a dry cleaning service has shown that all households that are considered urban, and rural are in some need of such services within the target market. The purchase behavior of consumers can almost be considered guaranteed, and is looked at as an impeccable service if done properly.
The audiences show interest in knowing about a local dry cleaning firm and the media habits of the audience are very regular as the home makers are looking for a good quality service. Since women are typically more interested in such services, the media should target the audience at a time when women look at the television or switch on the radio. The perfect time would be when mothers are driving to school to drop and pick up their children. The preferred method would be a radio show, where any radio station speaks of the service. Any radio station on the FM channel would be the most ideal choice for this particular service.
The attention of the audience will be captured through a simple message of keeping clothes clean. The creative approach towards media attention will be a simple worded and heart rending message, which speaks about the importance of keeping clothes clean and well ironed. When consumers allow the assistance of a dry cleaning business, especially one that accommodates the needs of ladies, it allows them to keep up their stigmas of cleanliness. This is also all being accomplished and delivered at a price point which is affordable so it is never out of reach for the average consumer.
The media attention will be best captured using simple, homely words and phrases that will capture the attention of the households. The script for this simple dry cleaning audience