Radisson Hotel SWOT Analysis WEEK 2
Radisson Hotel SWOT Analysis
A. Strengths
1. Top notch service and excellent customer service
2. Global presence –420+ hotels globally in over 75 countries 3. Goodwill from Employees and customers
4. They offer really go deals and promotional offers hence attracting more customers
5. Parent group adds to brand value
6. High Brand Recall
B. Weaknesses
1. The brand name comes with a perception of being expensive
2. Current economic status is bound to take a toll on spending power
3. Still trying to establish it in the emerging economies
Competitors SWOT analysis
Starwood Hotels & Resorts Worldwide Inc
STRATEGIC EVALUATION
SWOT Analysis
Strengths
Luxury brand positioning – Starwood Hotels & Resorts Worldwide Inc's strategy focuses on the development of lifestyle brands at a leisure price point supported by innovative marketing that makes an emotional connection with customers.
Strong pipeline development – Starwood Hotels & Resorts Worldwide is aggressively pursuing a growth strategy to further consolidate its presence in foreign markets and capitalise on the booming travel and tourism industries of emerging markets in Asia-Pacific, Middle East and Africa and Latin America.
Individuated experience – the growing consumer demand for an individuated travelling experience is generating potential for hotel operators to develop distinctive brands, properties and services. The launch of aloft and Element by Starwood Hotels & Resorts Worldwide is set to further capitalise on this trend.
Hotel ownership – Starwood Hotels & Resorts Worldwide is focused on selling off its owned, leased and consolidated joint venture hotels, often in return for long-term management contracts. Such a strategy has worked well, helping it to endure the economic upheaval and quickly expand its portfolio.Loyalty programme – The Starwood Preferred Guest programme is well-recognised in the travel and tourism industry. It continuously enhances the benefits of its members to boost overall brand
A. Strengths
1. Top notch service and excellent customer service
2. Global presence –420+ hotels globally in over 75 countries 3. Goodwill from Employees and customers
4. They offer really go deals and promotional offers hence attracting more customers
5. Parent group adds to brand value
6. High Brand Recall
B. Weaknesses
1. The brand name comes with a perception of being expensive
2. Current economic status is bound to take a toll on spending power
3. Still trying to establish it in the emerging economies
Competitors SWOT analysis
Starwood Hotels & Resorts Worldwide Inc
STRATEGIC EVALUATION
SWOT Analysis
Strengths
Luxury brand positioning – Starwood Hotels & Resorts Worldwide Inc's strategy focuses on the development of lifestyle brands at a leisure price point supported by innovative marketing that makes an emotional connection with customers.
Strong pipeline development – Starwood Hotels & Resorts Worldwide is aggressively pursuing a growth strategy to further consolidate its presence in foreign markets and capitalise on the booming travel and tourism industries of emerging markets in Asia-Pacific, Middle East and Africa and Latin America.
Individuated experience – the growing consumer demand for an individuated travelling experience is generating potential for hotel operators to develop distinctive brands, properties and services. The launch of aloft and Element by Starwood Hotels & Resorts Worldwide is set to further capitalise on this trend.
Hotel ownership – Starwood Hotels & Resorts Worldwide is focused on selling off its owned, leased and consolidated joint venture hotels, often in return for long-term management contracts. Such a strategy has worked well, helping it to endure the economic upheaval and quickly expand its portfolio.Loyalty programme – The Starwood Preferred Guest programme is well-recognised in the travel and tourism industry. It continuously enhances the benefits of its members to boost overall brand