Ralph Lauren Research Paper

Ralph Lauren Corp is one of the best-known fashion design and licensing company in the world. The brand was launched in 1967 founded by American designer Ralph Lauren. Prior to starting Ralph Lauren, he worked for Brooks Brothers. In 1968 he started a line of men 's ties. By 1969 he had a boutique store within the Manhattan department store Bloomingdale 's. In 1971, Polo Ralph Lauren launched its first women 's collection and his first store in Beverly Hills, California. Ten years later, in 1981, the brand went global with its first international store on London 's New Bond Street. The Polo Sport line was introduced in 1993. The brand’s mission is they are always standing for providing quality products, creating worlds and inviting people to take part in their dreams. They are the innovators of lifestyle advertisements that tell a story and the first to create stores that encourage customers to participate in their lifestyle. And their vision is planning to open more stores and increase market share in the next fiscal years, positioning to begin taking advantage of international market’s appetite for luxury goods.
Ralph Lauren designs, markets and distributes luxury products domestically and globally. The company’s brand names include Polo by Ralph Lauren, Ralph Lauren, Purple Label, Ralph Lauren, Black Label, Blue Label, Lauren by Ralph Lauren, Polo Jeans Co., RRL, RLX, Rugby, RL Children’s wear, Chaps and Club Monaco. The company offers, along with its licensing partners, broad lifestyle product collections in four categories: apparel, which includes collections of men 's, women 's and children 's clothing; home, which includes coordinated products for the home, such as bedding and bath products, furniture, fabric and wallpaper, paints, broadloom, tabletop and giftware; accessories, which encompass products such as footwear, eyewear, jewelry and leather goods, including handbags and luggage, and fragrance and skin care, of which products are sold under the