Ramon Castillo
SAN SEBASTIAN COLLEGE-RECOLETOS MANILA
Claro M. Recto Avenue, Manila Philippines
Tel No. (02) 734-8831 to 39 www.sscrmnl.edu.ph Institute of Graduate Studies
A Case Study on
Ramon Ilejay Castillo
In Partial Fulfillment of the requirements for the Degree of Master in Business Administration
By:
Marie Karla De Leon
Ralph Michael Licaros
To:
Dr. Roberto Gabiola
October 23, 2012
I. VIEWPOINT
Ramon Ilejay Castillo
II. TIME CONTEXT 1987
III. Statement of the Problem Major Problems - No definite business plan for the start-up of the company. - Business has no track record in the industry. Secondary Problems -No contingency plan in case of loss especially on the financial side. -Has brand name, but no active promotional activity or marketing strategy.
IV. Statement of the Objectives
To be a pioneer maker of electronic products in the domestic market. To produce more innovative electronic products.
To be able to export in international market.
V. Areas of Consideration
Threats
- Competition from low cost producing countries like China and other ASEAN countries.
Opportunities - No competition in the local electronics industry. - The contract they had signed together with the department of science and technology to make the scoreboards for the Southeast Asian games which was held last November 1991.
Weakness - No formal quality management program - Not enough and effective promotional strategy. -Knowledge is limited only to electrical engineering.
Strengths -Innovative and competitive products
-Affordable prices( product are priced below the prices of the competitor
-Low cost and custom made products
- Good Brand Name
- Competent Workforce (highly trained R&D and production staff)
VI. Alternative Courses of Action
Alternative Course of Action 1
- A formal business plan should have been prepared before starting up his company.
Claro M. Recto Avenue, Manila Philippines
Tel No. (02) 734-8831 to 39 www.sscrmnl.edu.ph Institute of Graduate Studies
A Case Study on
Ramon Ilejay Castillo
In Partial Fulfillment of the requirements for the Degree of Master in Business Administration
By:
Marie Karla De Leon
Ralph Michael Licaros
To:
Dr. Roberto Gabiola
October 23, 2012
I. VIEWPOINT
Ramon Ilejay Castillo
II. TIME CONTEXT 1987
III. Statement of the Problem Major Problems - No definite business plan for the start-up of the company. - Business has no track record in the industry. Secondary Problems -No contingency plan in case of loss especially on the financial side. -Has brand name, but no active promotional activity or marketing strategy.
IV. Statement of the Objectives
To be a pioneer maker of electronic products in the domestic market. To produce more innovative electronic products.
To be able to export in international market.
V. Areas of Consideration
Threats
- Competition from low cost producing countries like China and other ASEAN countries.
Opportunities - No competition in the local electronics industry. - The contract they had signed together with the department of science and technology to make the scoreboards for the Southeast Asian games which was held last November 1991.
Weakness - No formal quality management program - Not enough and effective promotional strategy. -Knowledge is limited only to electrical engineering.
Strengths -Innovative and competitive products
-Affordable prices( product are priced below the prices of the competitor
-Low cost and custom made products
- Good Brand Name
- Competent Workforce (highly trained R&D and production staff)
VI. Alternative Courses of Action
Alternative Course of Action 1
- A formal business plan should have been prepared before starting up his company.