Rana Shoaib
Strategic Management
Master Tiles and Ceramic Industries Ltd.
Business Strategy Report & Presentation
Agenda Company Introduction Industry Analysis SWOT Analysis BCG Matrix Strategic Capabilities Strategic Business Unit Strategic Clock Cost Efficiency Diversification Strategic Options
Executive Summary
Sheikh Mahmood Iqbal formed Master Tiles in 1982. Master Tiles is one of the biggest tiles manufacturers in Pakistan. Master Tiles provides the opportunity to upgrade the life style by introducing Granite Tiles. Master tiles have a capacity to produce more than 25000 Sq./meter tiles per day. Master Tiles captures the 62% of local market share. It manufactures both Wall and floor Tiles.
Mission Statement
The ceramic tiles industry is a major force for the improvement of quality of life across the world. Master aims to be the leading manufacturer of best quality ceramic tiles and pledges to provide its customers with latest designs, varieties and innovative products in line with the internationally changing trends. Through achievement of our aim we will enhance the wealth and well being of our stakeholders, employees and communities, whom we serve and in which we operate.
Vision
Master’s vision is to lead the market with innovations in product development to improve the quality of life and lifestyle of its customers. With timely adaptations to rapidly developing technologies and meaningful investment in human resource training, Master will strive to maintain the differentiation edge through provision of unmatched products and services to its customers at a competitive price.
Company Profile Master Tiles was formed in 1982 They imported the Granite Tile manufacturing plant in 2002 from Italy. Have a capacity to produce more than 25000 Sq./meter tiles per day. Exports the Tiles to the UK, Italy, Afghanistan, and UAE. Master Tiles captures the 62% of local market share.
Company Profile
Name: Master Tiles
Master Tiles and Ceramic Industries Ltd.
Business Strategy Report & Presentation
Agenda Company Introduction Industry Analysis SWOT Analysis BCG Matrix Strategic Capabilities Strategic Business Unit Strategic Clock Cost Efficiency Diversification Strategic Options
Executive Summary
Sheikh Mahmood Iqbal formed Master Tiles in 1982. Master Tiles is one of the biggest tiles manufacturers in Pakistan. Master Tiles provides the opportunity to upgrade the life style by introducing Granite Tiles. Master tiles have a capacity to produce more than 25000 Sq./meter tiles per day. Master Tiles captures the 62% of local market share. It manufactures both Wall and floor Tiles.
Mission Statement
The ceramic tiles industry is a major force for the improvement of quality of life across the world. Master aims to be the leading manufacturer of best quality ceramic tiles and pledges to provide its customers with latest designs, varieties and innovative products in line with the internationally changing trends. Through achievement of our aim we will enhance the wealth and well being of our stakeholders, employees and communities, whom we serve and in which we operate.
Vision
Master’s vision is to lead the market with innovations in product development to improve the quality of life and lifestyle of its customers. With timely adaptations to rapidly developing technologies and meaningful investment in human resource training, Master will strive to maintain the differentiation edge through provision of unmatched products and services to its customers at a competitive price.
Company Profile Master Tiles was formed in 1982 They imported the Granite Tile manufacturing plant in 2002 from Italy. Have a capacity to produce more than 25000 Sq./meter tiles per day. Exports the Tiles to the UK, Italy, Afghanistan, and UAE. Master Tiles captures the 62% of local market share.
Company Profile
Name: Master Tiles