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Ratio Analysis Report

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Ratio Analysis Report
FINANCIAL RATIOS AND ANALYSIS OF;

* NIKE INC

* PUMA

* ADIDAS

Contents

* Executive Summary | * Nike INC | * Puma | * Adidas | * Financial Ratios | * DOL & DFL | * Analysis of Financial Ratios | * Conclusion |

EXECUTIVE SUMMARY

This report highlights the comprehensive financial analysis of the three well known sports brands across the world. These companies have their fair share in the dominance of selling sports goods like shoes, Tracks, t-shirts etc and this report will offer an insight of the Sports goods industry to the person who reads.

The ratio examination of the companies and the industry averages enables the reader to make key comparisons and to determine the debt utilization, asset utilization, profitability as well as the liquidity of the company.

Additionally the four year horizontal and trend analysis provides financial insights of the company and helps to know the future aspects of the 3 sports goods companies. Degree of Operating and Financial leverage has also been calculated which helps to know the change in earnings before income and taxes of the company and proportion of debt in the capital structure of the company.

The project also includes certain analysis between the 3 companies which throws light on the areas which require improvement in each of the companies and which will further help to improve the efficiency of the companies. On the basis of calculation and analysis, the reader will be able to conclude as to where the improvement is required by the firm in order to raise its profitability. And which of



References: * (Adidas Balance sheet)http://www.adidas-group.com/en/investorrelations/reports/annualreports.aspx * (Nike Balance sheet) http://invest.nike.com/phoenix.zhtml?c=100529&p=irol-finReportin * (Puma Balance sheet)http://about.puma.com/wp-content/themes/aboutPUMA_theme/financial-report/pdf/150677656.pdf * (Puma Balance sheet )http://about.puma.com/?cat=19 * Block S.B. and Hirt G.A., 2007, Foundations of Financial Management (thirteenth edition) Mc Graw Hill/Irwin.

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