Rational reasons for Schneider Electric going green.

1.Rational reasons for Schneider Electric going green.

Schneider Electric is energy management company. This year of world, energy efficiency is the hot-point should be focus. Lack of energy is the problem we need to face. Human continue to waste energy. About this case, our city, Hong Kong waste energy is top in the world. So, the society is start to attention the energy efficiency problem. Schneider Electric is top focus on energy efficiency company in Hong Kong. Schneider Electric find that, Hong Kong is a complete society, people attention and want to find the method save the energy. Schneider Electric see this is a opportunity, a huge opportunity for business. Schneider Electric's commitment to sustainable development can be summarized as follows: "Sustainable development is conducive to Schneider Electric, the Schneider Electric also conducive to sustainable development". They understand the new world must development energy efficiency business and they can find the opportunity on this case. Also, Schneider Electric same time to promote other green marketing activity, they know the responsibility about a big company, they think they should be promote some green activity because they keep the grown of the profit every year. This is their society responsibility based on they get the profit in this city. Also, Schneider Electric think that, keep to go green activity can efferent build up their company image, a good green image, can help them to attract more customer, beneficial their marketing strategy. Also, Schneider believe them, their company work about green marketing, keep to promote green activity can help their have good impact.

2.The impact of Schneider Electric environmental actions/green marketing practice on its business performance.

Schneider Electric’s main environmental actions is promote the energy efficiency and lack of energy problem, Schneider Electric service about the energy management of their customer, the direct impact is when they promote the green actions to human about why need to save the energy and how to save the energy, more people focus the lack of energy problem, more customer will find them. May be promote the green action will increase their promotion cost, but they can make the people attention energy problem, then they can find the new customer. Also, Schneider Electric’s other environmental actions can get the society recognition, build up a green brand image, this image is fit in their service. Schneider Electric can get a good image in society. More consumer will know and remember their brand name, and based on their good brand image, customer will tend to choose their company. Also, Schneider Electric development of environmentally friendly production this year, although this action will increase the development cost, but it will save the energy can find more customer to use their service, and reduced the cost in a long-term. And the same time, a top technology make their company more efficient to save energy and produce cost. Schneider Electric is know their society responsibility, they have high employee benefits, about employee training and their medical benefits, they think that in addition to Improve work efficiency, because employee have more knowledge to work and less absent they work, the benefits can increase employee loyalty and reducing the talent to stay lost. Although keep the green marketing will increased the operating cost and complex management mode, but the sales and technology advantage is more than disadvantage.

3.Comment on the Schneider Electric ‘s contributions to environment or society and effectiveness of its green marketing strategy.

Schneider Electric is offer the energy management service and help their customer enjoy the energy efficiency. Their basic service is help society more save energy. And Schneider Electric promote the sustainable development plans, in addition to make more people to know the importance of energy efficiency problem and teach them how to save energy in their life, Schneider Electric can find more new customer. Every year, Schneider Electric re-inspection of the production plant pollution crisis. So far, no plant is classified as a "Seveso" pollution levels. Until late 2006, 90,6% of Schneider Electric production and logistics center has been certified to comply with ISO 14001 standard. It mean Schneider Electric make the world's energy consumption is reduced in a important role. Schneider Electric know that social responsibility is a source of corporate actions and decision-making cohesion. Schneider Electric has implemented a global action to improve the health and safety of the work environment. The goal is to ensure the health of all employees are to be protected, especially in emerging markets, so as to reduce the losses caused by the accident date 30%. Although Schneider Electric is a green marketing company, but they have a good organization and efficiency management, so they can keep the company profit grown, Schneider Electric Youth Development Fund was established in 1998. It reflects the Group's commitment to contribute to the community. 400 Schneider Electric offices in 70 countries around the world to support the 350 joint the program. In the past five years, the Group offices around the Schneider Electric Youth Development Fund to help young people find their own social positioning. It make the society have healthy and sustainable development.

4. Give recommendations on other green or social measures Schneider Electric may implement to enhance its green business practice.

About Schneider Electric green, they main development how to save energy, they development energy efficiency technology, and promote the energy management, but a lot of development the environmental pollution and protection problem, may be they can try it , because environmental pollution is a big problem the world to face. Also, Schneider Electric social problem, they main train the staff produce technology and the medical benefits, but I think public services for the elderly is big problem too, Hong Kong population have elderly problem, it must development public services foe the elderly.