Bus 635
Case study #1
04/14/2013
Health Company
Cash and short-term investment for Company A (24.2%) is higher than Company B (16.1%). Company A has higher receivables (12.8%) than Company B, 8.1%. This is probably because Company A distributes their products to institutions like hospitals, clinics and etc. Institutions take longer time to pay, while Company B distributes their diversified health-products to end-consumers or to the mass market by cash settlement or short credit term. Inventory turnover for Company A (3.08x) is higher than Company B (0.93x), that means inventories are sold and replaced faster than Company B. Company A has higher turnover because those institutions, especially hospitals “consume” health products faster and more. On the other hand, Company A has net fixed assets of 19.6%, higher than Company B (14.9%), which probably because Company A has more equipments to support their robust research and development. Intangibles e.g. goodwill for Company B (46.1%) is higher compared to Company A (22.2%). Because B focuses more on their brand development, company B (88.9%) has a higher gross profit margin most likely because the firm not only manufactures and mass markets a broad line of prescription pharmaceuticals, over-the-counter remedies, consumer health and beauty products but also manufactures medical diagnostics and devices. Company A is lower (76.1%) due to its limited product range (only manufactures drugs). In conclusion, Company A fits the descriptions of PFIZER. While Company B fits the second set of descriptions of. Johnson and Johnson.
Beer Industry
From these ratios above we can conclude that Company D is healthier than Company C in the Beer Industry. Apart from the net profit margin, Company D is able to turn their assets into liquidity at a faster rate of 2.43x than Company C. The productivity in which they are able to utilize their resources to generate sales and profits is 11.67 higher than