The strengths of Rayovac batteries (especially the rechargeable batteries) are the brand name recognition; the company already has a pretty strong channel of distribution with a good relationship with retailers, good quality of it products.
The weakness of the company is that the company is not the leading company in the battery business. The competitors are able to also lead in the rechargeable battery innovation that Falconi is trying to lunch. The North America market is reluctant about the rechargeable batteries which might cause a failure of the project.
The opportunities of Rayovac Company has are that none of the leading competitors has not yet started to develop the rechargeable segment of this business, the rechargeable category of the brand will grow in annual sale and retail at the end the next year, the Canadian rechargeable market is expected to grow to $100 million in