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You are here: Home > SWOT analysis of Royal Bank of Canada
SWOT analysis of Royal Bank of Canada
By admin on June 14, 2012in SWOT news and informations automotive,business,crime,health,life,politics,science,technology,travelautomotive,business,crime,health,life,politics,science,technology,travel
RBC is a financial services group with operations in personal and commercial banking, wealth management, insurance, corporate and investment banking, and securities custody and transaction processing. RBC is one of the largest banks in Canada measured by assets and market capitalization and one of the North America’s leading diversified financial services companies, but changes in interest rate policy and regulations may affect the group’s profitability.

Strengths

Leading market position in Canadian financial services industry

RBC is Canada’s largest bank as measured by assets and market capitalization and one of the North America’s leading diversified financial services companies. In personal and business banking, RBC ranks in top one or two positions in most of the retail products. In asset management it is the top mutual fund provider among Canadian banks, the largest Canadian bank owned insurer and one of the top 10 Canadian life insurance producers. In Canada, the group is the leading full-service brokerage firm as measured by assets under administration (AUA), with close to 1,440 investment advisors serving affluent and high-net-worth clients. It is the largest fund company and one of the largest money managers in Canada, with a 15% market share (end FY2010) as measured by assets under management (AUM). In corporate and investment banking, RBC maintains its position as the top-ranked securities underwriter and the leading mergers and acquisitions advisor. Leading market position in Canada enables the group to gain economic scale
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