Preview

Reading Images - the Grammar of Visual Design

Powerful Essays
Open Document
Open Document
117312 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Reading Images - the Grammar of Visual Design
This second edition of the landmark textbook Reading Images builds on its reputation as the first systematic and comprehensive account of the grammar of visual design. Drawing on an enormous range of examples from children’s drawings to textbook illustrations, photo-journalism to fine art, as well as three-dimensional forms such as sculpture and toys, the authors examine the ways in which images communicate meaning. Features of this fully updated second edition include: • new material on moving images and on colour • a discussion of how images and their uses have changed through time • websites and web-based images • ideas on the future of visual communication.

Reading Images focuses on the structures or ‘grammar’ of visual design – colour, perspective, framing and composition – and provides the reader with an invaluable ‘tool-kit’ for reading images, which makes it a must for anyone interested in communication, the media and the arts. Gunther Kress is Professor of English at the Institute of Education, University of London. Theo van Leeuwen has worked as a film and television producer in the Netherlands and Australia and as Professor in the Centre for Language & Communication Research at Cardiff University. He is currently Dean at the Faculty of Humanities and Social Sciences, University of Technology, Sydney. They have both published widely in the fields of language and communication studies.

Praise for the first edition
‘Reading Images is the most important book in visual communication since Jacques Bertin’s semiology of information graphics. It is both thorough and thoughtprovoking; a remarkable breakthrough.’ Kevin G. Barnhurst, Syracuse University, USA ‘Fresh and stimulating. The sociocentric approach is by far the most penetrating approach to the subject currently available.’ Paul Cobley, London Guildhall University ‘A useful text for all students who are involved in areas which rely on both language and visual images for their expression and



References: Plate 1 Tropical Sun (Emil Nolde, 1914) Plate 2 Bushells advertisement (Woman’s Weekly, 1987) Plate 3 Joshua Smith (William Dobell, 1943) (Art Gallery of New South Wales) Plate 4 Patrick White (Louis Kahan, 1963) (Art Gallery of New South Wales)

You May Also Find These Documents Helpful

  • Powerful Essays

    They will have to employ what they have learnt about visual language and the way it used to communicate addressing outcomes EN51A by exploring real and imagined words and responding to the aesthetic qualities and the power of language (English K-10 Syllabus.2003.32) EN5-2A by evaluating their process of composition and considering how texts invoke a range of responses (English K-10 Syllabus 2003. 33) and ENG3B by analysing and explaining how text structures and visual features of texts may influence the audience response and evaluating techniques used in visual texts to achieve particular purposes and effects (English K-10 Syllabus 2003.34) The presentation and question’s section is the second half of the activity and will direct students to explain why they choose to use the language features they did and evaluate their own understanding of language and will touch on out comes EN55C by encouraging the students to reflect on or refute others responses to literature(English K-10 Syllabus 2003.36) and EN52A by prompting students to review and refine one another’s work.(English K-10 Syllabus…

    • 2274 Words
    • 10 Pages
    Powerful Essays
  • Good Essays

    “Photographs are “easy” to understand in visual terms as they are composed of elements found around us and more importantly they allow viewers to envision themselves in the photograph.”…

    • 438 Words
    • 2 Pages
    Good Essays
  • Good Essays

    Distinctively visual images which can be seen, or perceived in the mind can shape the responder understanding of relationship with others plus the world around . The use of distinctively visual features has had a positive effect on my understanding of the novel Maestro by Peter Goldsworthy’s and the painting ‘starry starry night’ by Vincent van Gogh. This has been done through distinctively visual features such as descriptive and emotive language in Maestro and the use of colour, shading, lighting and placement in ‘starry starry night’.In saying this, this gives evidence as I do strongly agree with the statement ‘‘The visual image has a significant impact on the way the responder is positioned to react to a text’. This will be seen through…

    • 1241 Words
    • 5 Pages
    Good Essays
  • Good Essays

    4 Choose one other image that is created through language in this scene – quote it and explain why you think it creates something ‘distinctively visual’ to you (there must be an element of personal response here!)…

    • 1186 Words
    • 5 Pages
    Good Essays
  • Good Essays

    Run Lola Run

    • 955 Words
    • 4 Pages

    Distinctively visual texts aim to influence the way we interpret the images we see. Critically affecting the way we make interpretations of the experiences we encounter in the world. The distinctively visual represented in Run Lola Run by Tom Tykwer and the digital novel named inanimate Alice are very similar when it comes to the powerful images created within the text. Powerful images challenge our understanding of ourselves and our world in many methods these images help to create a story and ad in depth meaning to the text.…

    • 955 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Shoe Horn Sonata

    • 1483 Words
    • 6 Pages

    Through the use of projected images, music and dialogue, distinctively visual texts represent challenging aspects of life effectively. This is portrayed through texts such as John Misto’s play The Shoe Horn Sonata, Kevin McDonalds docu-drama Touching the Void and Roberto Innocenti’s picture book Rose Blanche.…

    • 1483 Words
    • 6 Pages
    Powerful Essays
  • Good Essays

    Distinctively visual is a representation of something that is unique and eye catching. Henry Lawson’s short stories ‘The Drovers Wife’ where a bush woman and her four children face the dangers of a snake and the tough, lonely bush life and ‘Joe Wilsons Courtship’ where a young boy tries to fulfill his emptiness with young love, display ideas such as the unpredictable and lonely way of life that the bush brings. ‘Automat’ by Edward Hopper shows visual techniques in a similar way to ‘Joe Wilson’s Courtship’ in order to convey the expectations that society has on social status, resulting in an experience of isolation in the bush.…

    • 812 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Some artists deal with language as a character on its own as opposed to a surface to draw upon. These artists place texts in ways that are intended to stimulate the way an audience perceives a work, to evoke emotion or to create a statement. However, others, particularly graphic designers, tend to focus on the decorative powers of text. Regardless of the artist’s intentions, the appearance of text within art can shift our appreciation of their sound and meaning. Artists that explore text in art include: Barbara Kruger, Yukinori Yanagi, Katarzyna Kozyra, Jenny Holzer, Wenda Gu, Shirin Neshat, Miriam Stannage, Colin McCahon and Jenny Watson.…

    • 1913 Words
    • 8 Pages
    Good Essays
  • Satisfactory Essays

    An image can show emotion, a story or describing an object for example a desk, you don’t just see the desk you Imagine books and pencils on top. Another example would be a girl with no one around her looking sad, could express isolation and discomfort. So if you’re reading text, you could also imagine what goes on, but reading images would be an advantage many people would take.…

    • 525 Words
    • 3 Pages
    Satisfactory Essays
  • Powerful Essays

    “Distinctively visual texts use figurative language and other language devices to engage the responder and invite him/her to explore different places and experiences.”…

    • 1380 Words
    • 6 Pages
    Powerful Essays
  • Good Essays

    Distinctively Visual

    • 980 Words
    • 4 Pages

    In what ways are people and their experiences brought to life through the distinctively visual?…

    • 980 Words
    • 4 Pages
    Good Essays
  • Best Essays

    Humans are as diverse as they are the same, even in their opinion of such a statement. There are billions of people communicating countless ideas in a multitude of languages the world over, yet somehow common themes and ideas transect the pages of history, excluding none. Here in the digital age, the surrounding environment continues to become more and more visually-infested, nearly keeping pace with the rapid development of communications technology. "In such a world, the problem of how words and pictures connect is a vital one. And no artistic medium seems to me as properly suited to the working out of the connection as the visual narrative is. It is itself the meeting ground of words and pictures" (Dardess 222).…

    • 2286 Words
    • 10 Pages
    Best Essays
  • Good Essays

    Strictly Ballroom

    • 893 Words
    • 4 Pages

    Image enables us to perceive the nature of different worlds from various perspectives and angle view. The audience has the advantage of perceiving the nature of the world in each text, from his/her own perspective. Image formulates an understanding about worlds and the use of satire and other language techniques, which allow the audience to evaluate their own world while perceiving the nature of different worlds.…

    • 893 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    This work of CGD 218 Week 3 Journal Visual Communication Today comprises: Visual communication is just about everywhere we look. Reflect on the visuals you…

    • 516 Words
    • 2 Pages
    Satisfactory Essays
  • Better Essays

    Shoe Horn Sonata Speech

    • 1363 Words
    • 6 Pages

    Distinctively visual is an element that analyses language to help the audience construct and perceive visual images, shape meaning and to interpret main ideas and themes. Distinctively visual is based on the literature forming some sort of visualisation. The factors that make up the module include visual, aural and oral. The elements of distinctively visual include characterisation, dialogue, gesture, body language, dance, music, sounds effects, stage directions, dramatic imagery, lighting, symbolism which are all deliberate constructions that configure the distinctively visual module and affect the audience’s response.…

    • 1363 Words
    • 6 Pages
    Better Essays

Related Topics