Ready to Eat Food Industry
1. INTRODUCTION
In today’s competitive world the practical study forms an important part in each and every professional course. The MBA is a course in which the theoretical knowledge is backed by the practical study. That study is in the form of different projects which are undertaken during the MBA course. Here we have done a project on a READY TO EAT FOOD INDUSTRY as a part of MARKETING RESEARCH INFORMATION SYSTEM course. The current situation is made known to the students when they undertake the project. The project gives better insides into the application part of the theory. The companies in an industry and their operations can be better known by the students when they analyse the data, and prepare the project.
This project is on the study of READY TO EAT FOOD market of India. We have done analysis based on the primary data (which are collected through survey & personal interview) and secondary data (which are collected from different sources like internet, magazines, and reports of different Government agencies).
This project also includes the current news on ready to eat food and also includes the details of the first international conference in India on READY TO EAT FOOD industry.
2. RESEARCH METHODOLOGY
OBJECTIVES OF PROJECT:
To study the market of Ready to Eat food.
To determine the factors affecting the purchase decision of Ready to Eat Food.
To understand the consumption pattern of Ready to Eat Food.
To analyse the competition among different brands.
TIME SCOPE OF PROJECT: As the project is undertaken as a part of MARKETING RESEARCH INFORMATION SYSTEM subject, the time limit taken to complete the project is the Two months.
DATA COLLECTION METHOD:
PRIMARY DATA 1. Questionnaire. 2. Personal Interview.
SECONDARY DATA 1. Internet 2. Magazines. 3. Companies’ Brochure.
SAMPLE SIZE 100
SAMPLING TECHNIQUE Convenience Sampling.
LOCATION FOR SURVEY- Ahmedabad and Gandhinagar
LIMITATIONS IN PROJECT: As no project is
In today’s competitive world the practical study forms an important part in each and every professional course. The MBA is a course in which the theoretical knowledge is backed by the practical study. That study is in the form of different projects which are undertaken during the MBA course. Here we have done a project on a READY TO EAT FOOD INDUSTRY as a part of MARKETING RESEARCH INFORMATION SYSTEM course. The current situation is made known to the students when they undertake the project. The project gives better insides into the application part of the theory. The companies in an industry and their operations can be better known by the students when they analyse the data, and prepare the project.
This project is on the study of READY TO EAT FOOD market of India. We have done analysis based on the primary data (which are collected through survey & personal interview) and secondary data (which are collected from different sources like internet, magazines, and reports of different Government agencies).
This project also includes the current news on ready to eat food and also includes the details of the first international conference in India on READY TO EAT FOOD industry.
2. RESEARCH METHODOLOGY
OBJECTIVES OF PROJECT:
To study the market of Ready to Eat food.
To determine the factors affecting the purchase decision of Ready to Eat Food.
To understand the consumption pattern of Ready to Eat Food.
To analyse the competition among different brands.
TIME SCOPE OF PROJECT: As the project is undertaken as a part of MARKETING RESEARCH INFORMATION SYSTEM subject, the time limit taken to complete the project is the Two months.
DATA COLLECTION METHOD:
PRIMARY DATA 1. Questionnaire. 2. Personal Interview.
SECONDARY DATA 1. Internet 2. Magazines. 3. Companies’ Brochure.
SAMPLE SIZE 100
SAMPLING TECHNIQUE Convenience Sampling.
LOCATION FOR SURVEY- Ahmedabad and Gandhinagar
LIMITATIONS IN PROJECT: As no project is