In India the real estate sector comes second in terms of employment generation, the first being agriculture industry and it contributes almost 5% of the country’s GDP.
Majority of the real estate developed in India (almost 80%) is residential space with the rest being offices, malls, hotels and hospitals. India leads the pack of top real estate investment markets in Asia for 2010, according to a study by PricewaterhouseCoopers (PwC) and Urban Land Institute. Foreign direct investment (FDI) into India in the real estate sector for the fiscal year 2008-09 has been US$ 12.62 billion approximately.
Firm
Unitech Ltd is one of the largest listed real estate companies in India. Unitech Limited is a leading Real Estate and Infrastructure developer with projects in India and abroad. Along with Real estate and infrastructure development, United Ltd is also in varied other fields like in commercial spaces, hotels, amusement parks, construction of thermal power plants, transmission lines, highways, flyovers, industrial facilities, steel plants, and overseas turnkey projects.
It has projects in all four regions (NCR, Mumbai, Chennai and Kolkata)
Strategy
- Their focus has shifted from ‘Land Banking’ to ‘Banking on Land’
- Over 7500 acres of geographically diversified, low cost land bank is being leveraged to launch projects across segments
- Since more often than not, their presales meet project cost they has decided to have no capital constraints for launching new projects
- Launching houses in the high volume affordable segment under “UniHomes”Brand
- High volume standardized “manufacturing style” product are being implemented resulting in economies of scale and quick execution
- Unitech Ltd is diversifying much more. It has recently launched a telecom service ‘Uninor’ in collaboration with Telenor a Norwegian telecommunication company. History
Unitech Limited started out as a company dealing in Soil Mechanics in 1972 and diversified