Dunkin Donuts was founded 65 years ago by a man named Bill Rosenberg. Five years after that he licensed his first franchise. Dunkin Donuts’ Parent company is Dunkinbrands.com. For 65 years, Dunkin Donuts has become the leader in selling baked goods and coffee. There are 52 different types of donuts and 12+ coffee flavors, not to mention seasonal flavors. They also have a wide range of bagels, sandwiches and other pastries. According to Dunkin Donuts Snapshot at DunkinDonuts.com, “At the end of 2011, there were 10,083 Dunkin ' Donuts stores worldwide, including 7,015 franchised restaurants in 36 United States and 3,068 international shops in 32 countries.” This doesn’t include the franchises licensed in the last 3 or so years.
The states that are colored in purple are the available markets, orange are reserved for current markets, and brown is for future markets in traditional stores.
Nontraditional store can be located in places like: Airports, Hospitals and Healthcare Facilities, Big Box Retail Stores, Supermarkets, Colleges and Universities, Stadiums and Arenas, Theme Parks, Train and Bus Stations, Turnpike Service Plazas, and Casinos. This is where I would like to my franchise. In places like these is where the most foot traffic is. I know this because I worked in a franchise that was inside a casino’s arena at Mohegan Sun. Because of the high demand, we were able to increase the prices more than they usually run, which in return, gave us a larger profit margin.
Works Cited
(n.d.). Retrieved from Dunkinfranchising.com:
Cited: (n.d.). Retrieved from Dunkinfranchising.com: http://www.dunkinfranchising.com/franchisee/en/whatsavailable.html#availability (n.d.). Retrieved from Dunkindonuts.com: http://www.dunkindonuts.com/content/dunkindonuts/en/company.html