Rebooting Bata Will Its New Campaign He
Rebooting Bata: Will its new campaign help the footwear brand get there? - Economic Ti... Page 1 of 3
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Rajiv Singh, ET Bureau Mar 12, 2014, 11.04AM IST
Tags: Wholesale price index net worth
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Motilal Oswal
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settlement option
markets
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Insurability
segmentation
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DLF
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riders
brands
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positioning
Bata India
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place
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open
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Bata
It's not an Indian brand but it has been here for close to a century now — 83 years to be precise. It sells over 45 million pairs of footwear annually, serving over 120,000 customers almost every day through 1,100 stores across
500 cities. Czech footwear brand Bata has yet another distinction: it's not been on television for over a decade.
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Finally, the heritage brand is rising from its slumber rolling out its first commercial in years on March 14. So, why the return to TV? "Somewhere along its journey," explains Sonal Dabral, chairman and chief creative officer of DDB Mudra Group, "the brand needs to reach out to consumers, highlight its offerings and build a fresh connection with the youth." The brief is to contemporise the
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You are here: Home > Collections > Luxury Brands
Rebooting Bata: Will its new campaign help the footwear brand get there? 0
0
• StumbleUpon
• Submit
Recommend
Tweet
Rajiv Singh, ET Bureau Mar 12, 2014, 11.04AM IST
Tags: Wholesale price index net worth
|
Motilal Oswal
|
|
settlement option
markets
|
|
Insurability
segmentation
|
DLF
|
|
riders
brands
|
|
positioning
Bata India
|
|
place
|
open
|
Bata
It's not an Indian brand but it has been here for close to a century now — 83 years to be precise. It sells over 45 million pairs of footwear annually, serving over 120,000 customers almost every day through 1,100 stores across
500 cities. Czech footwear brand Bata has yet another distinction: it's not been on television for over a decade.
Retail Branding &
Designs
Retail Branding
Agency
Fly Now From
Only SGD200
firstsight.com.sg
retail-vision.co.uk
malaysiaairlines.com/Sale
Drive Profits With Improved
Brands. Tailored For Business.
Call us Now!
Evolve Your Brand With
Professional Retail Brand
Advice. Contact Today!
Enjoy Our Year End Specials to Great Destinations. Book
Now!
Finally, the heritage brand is rising from its slumber rolling out its first commercial in years on March 14. So, why the return to TV? "Somewhere along its journey," explains Sonal Dabral, chairman and chief creative officer of DDB Mudra Group, "the brand needs to reach out to consumers, highlight its offerings and build a fresh connection with the youth." The brief is to contemporise the