Rebranding: Logo and Company
1. Executive Summary:
This is a feasibility report which is following up the rebranding proposal. The Rebranding Proposal was used to make the company consider updating the company Nintendo’s current look, as to stay in league with company competition and boost business growth.
This next report will deal with the research into methods of rebranding and alternatives to what I have had suggested in the proposal. The purpose of this report is to:
• Demonstrate my research in the area
• Ensure a higher success rate in the rebranding operation by conducting such research
• Highlight new opportunities
• Highlight threats
• Provide thoroughly researched information
• Establish design alternatives and • Narrow-down alternatives
By the end of this feasibility report, the optimal strategy will have been identified for implementation given that the recommended strategic venture is considered viable.
Table of Contents
1. Executive Summary: 2
Table of Contents 3
2. Project Description: 4
2.1 What was the purpose of the project? 4
2.2 What were the project objectives? 4
3. Background Information: 4
3.1 What is rebranding? 4
3.2 Why should rebranding should be considered? 4
3.3 What is the rebranding history of Nintendo? 4
4. Possible Solutions: 5
4.1 Alternative 1 (Utilizing a Company Slogan) 5
4.2 Alternative 2 (Rebranding the Company logo) 5
5. Evaluation of Solutions: 6
5.1 Alternative 1 (Utilizing a Company Slogan) 6
5.2 Alternative 2 (Rebranding the Company logo) 6
6. Most Feasible Solution: 6
7. Conclusion: 6
8. References: 6
9. Appendix: 7
9.1 Figure 1 – The Nintendo Gameboy (Product Rebranding) 7
9.2 Figure 2 – Coke Slogans (Slogan Rebranding) 7
9.3 Figure 3 – Nintendo Slogan 7
9.4 Figure 4 – Nintendo Logo 8 2. Project Description:
2.1 What was the purpose of the project?
This project was for the intention of the consideration of implementing a rebranding exercise on the company. The Nintendo logo hasn’t changed for over
This is a feasibility report which is following up the rebranding proposal. The Rebranding Proposal was used to make the company consider updating the company Nintendo’s current look, as to stay in league with company competition and boost business growth.
This next report will deal with the research into methods of rebranding and alternatives to what I have had suggested in the proposal. The purpose of this report is to:
• Demonstrate my research in the area
• Ensure a higher success rate in the rebranding operation by conducting such research
• Highlight new opportunities
• Highlight threats
• Provide thoroughly researched information
• Establish design alternatives and • Narrow-down alternatives
By the end of this feasibility report, the optimal strategy will have been identified for implementation given that the recommended strategic venture is considered viable.
Table of Contents
1. Executive Summary: 2
Table of Contents 3
2. Project Description: 4
2.1 What was the purpose of the project? 4
2.2 What were the project objectives? 4
3. Background Information: 4
3.1 What is rebranding? 4
3.2 Why should rebranding should be considered? 4
3.3 What is the rebranding history of Nintendo? 4
4. Possible Solutions: 5
4.1 Alternative 1 (Utilizing a Company Slogan) 5
4.2 Alternative 2 (Rebranding the Company logo) 5
5. Evaluation of Solutions: 6
5.1 Alternative 1 (Utilizing a Company Slogan) 6
5.2 Alternative 2 (Rebranding the Company logo) 6
6. Most Feasible Solution: 6
7. Conclusion: 6
8. References: 6
9. Appendix: 7
9.1 Figure 1 – The Nintendo Gameboy (Product Rebranding) 7
9.2 Figure 2 – Coke Slogans (Slogan Rebranding) 7
9.3 Figure 3 – Nintendo Slogan 7
9.4 Figure 4 – Nintendo Logo 8 2. Project Description:
2.1 What was the purpose of the project?
This project was for the intention of the consideration of implementing a rebranding exercise on the company. The Nintendo logo hasn’t changed for over