Running head: Broadway Café Project
Buffy A. Ryals
Strayer University
November 7, 2010
Broadway Café 2
Table of content
Abstract…………………………………………………………3
Introduction……………………………………………………..4
Business Dilemma………………………………………………5
Competitive Advantage…………………………………………6-8 First-move Advantage…………………………………..9 Making Business I………………………………………9 Making Business II……………………………………..10
E-Business………………………………………………………10-12
Networking, Telecommunication, an Wireless Computing…….12-13
Customer Relation Management………………………………..13-14
Systems Development…………………………………………..15-16
Conclusion………………………………………………………17
Reference
Broadway Café 3
Abstract
My grandfather established the Broadway Café in 1952. I have since inherited the shop, which is located in Downtown Detroit, Michigan. The café specializes in coffees, homemade soups, salads, and a variety of finger foods. Previously, inventory was completed when there were no more items available. Inventory, just as payroll was completed by writing the employees information in a notebook. Business was running quite smoothly until Starbucks moved within a two-block radius of our business. Today, business relies strictly on technology and therefore I must make various changes to be sure that my business does not “belly-up”.
Broadway Café 4
Introduction The Broadway Café is a family inherited coffee shop located in Downtown Detroit, Michigan. The business specializes in coffees, teas, finger foods, soups, and salads. Until Starbucks moved within a two-block radius of the café, many referred to the café as the “one-stop, hot shop”. Grandfather Ryals, conducted a great business in his time. However, new and improved methods are needed to
References: Australian Competition and Consumer Commission (2007). M-commerce. Retrieved November 26, 2010, from http://www.accc.gov.au/content.index.phtml Baltzan, P., & Phillips, A. (2007). CIS 500 Information Systems for Decision Making (4th Custom ed.). New York: McGraw-Hill. Cohesion Case (2007). Networks, Telecomunications, and Wireless Computing. Retrieved December 9, 2007, from http://www.cohesioncase.com/networks Panera Bread (2007). . Retrieved December 1, 2010, from http://www.panerabread.com/ Starbucks (2007). . Retrieved December 1, 2010, from http://www.starbucks.com