Author: josphat waititu
Instructor: A B W Wachira
Subject: Management
Introduction
Honda Motor Company is a Japanese manufacturing company primarily involved in the manufacture of motor cycles and motor vehicles. It is currently the world’s leading motor cycle manufacturer in the world, a position it has held since 1959 and the world’s sixth largest vehicle manufacturer in terms of volume; being Japan’s second largest vehicle manufacturer and the fourth largest in America. Some of its other products include power products and engines. The firm also produces lawn mowers, solar panels as well as aircraft and robots.
Honda is a publicly traded company listed on both the Tokyo and New York stock exchange and headquartered in Tokyo, Japan. Globally, the company employs over 179,000 people in its operations with a total production volume of over 17 million units of motor cycles sold in the financial year ended 2010 while over 3.5 million vehicles were sold in the same period. with Its global operations, the company is s divided into four key business segments, automobiles, motor cycle, power products and financial services, it also divides its business on a geographical basis; Honda has its manufacturing and assembly plants in key current and future markets in order to help it meet the needs of those markets effectively. Some of its manufacturing and assembly operations are based in China, Indonesia and Japan in Asia. In North America, the firm has operations in the USA and Canada; its operations in Europe are mainly based in England and Belgium while its South American operations were based in Brazil and Peru. Honda motors also has operations in other key emerging markets such as India, turkey, New Zealand and Thailand.
Vision statement
The firm’s vision statement aims at satisfying the expectations of its stakeholders by taking on new challenges and being flexible. The firm aims at leveraging on new technology in order to
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