Recovery of Plastic Bottles for Recycling
Recovery of Plastic Bottles for
Recycling: A Study of Responsible
Environmental Behaviour at the
University of the West Indies,
Mona Campus, Kingston,
Jamaica"
Background
(Recycling versus dumping)
•
•
•
•
•
Recycling is expensive and can be very expensive
Dumping is cheap
Recycling requires courage and motivation
Dumping is natural
Recycling requires forward investment, make governmental authorities, polluters from private and public enterprises upset
• Dumping require no investment
• Why should one choose recycling?
Waste composition in Jamaica
Waste Composition
Organic Materials
Paper
Plastic
Metal/Tin
Cardboard
Glass
Textile
Wood board
Other
Total
2000
%
55
13
12
5
4
4
3
1
3
100
2006
%
69
5.9
13.9
2.3
3.7
2.4
2.3
0.3
0.2
100
Recovery of plastic bottles for recycling…
• Plastic represents more than 20% of waste production and two thirds are plastic bottles
• The development of a policy framework for the management of plastic packaging material and hazardous waste for Jamaica (2001)
• There was an estimated consumption of 246 millions
Pet beverage containers in Jamaica in 2000
• Our assumption of 6% of Jamaicans generates one plastic bottle per day, this gives you about 52 millions per year
Theoretical and conceptual framework
• Project implementation was based on the
Voluntary Compliance Approach
• Social and psychological theories or behavioural and situational theories to explain responsible environmental behaviour • Attitudes – Behaviour
• Information Integration theory in early 1970s (Norman
Anderson, 1971)
• Value and weight of new information in changing attitudes
• The theory of Reasoned Action (Fishbein and Ajzen 1975)
• Behavioural intent shapes behaviour
Theoretical and conceptual framework
• Theory of Planned Behaviour (Fishbein and
Ajzen 1980, 2005)
• Perceived behavioural control which “refers to people’s perception of the ease or difficulty of
Recycling: A Study of Responsible
Environmental Behaviour at the
University of the West Indies,
Mona Campus, Kingston,
Jamaica"
Background
(Recycling versus dumping)
•
•
•
•
•
Recycling is expensive and can be very expensive
Dumping is cheap
Recycling requires courage and motivation
Dumping is natural
Recycling requires forward investment, make governmental authorities, polluters from private and public enterprises upset
• Dumping require no investment
• Why should one choose recycling?
Waste composition in Jamaica
Waste Composition
Organic Materials
Paper
Plastic
Metal/Tin
Cardboard
Glass
Textile
Wood board
Other
Total
2000
%
55
13
12
5
4
4
3
1
3
100
2006
%
69
5.9
13.9
2.3
3.7
2.4
2.3
0.3
0.2
100
Recovery of plastic bottles for recycling…
• Plastic represents more than 20% of waste production and two thirds are plastic bottles
• The development of a policy framework for the management of plastic packaging material and hazardous waste for Jamaica (2001)
• There was an estimated consumption of 246 millions
Pet beverage containers in Jamaica in 2000
• Our assumption of 6% of Jamaicans generates one plastic bottle per day, this gives you about 52 millions per year
Theoretical and conceptual framework
• Project implementation was based on the
Voluntary Compliance Approach
• Social and psychological theories or behavioural and situational theories to explain responsible environmental behaviour • Attitudes – Behaviour
• Information Integration theory in early 1970s (Norman
Anderson, 1971)
• Value and weight of new information in changing attitudes
• The theory of Reasoned Action (Fishbein and Ajzen 1975)
• Behavioural intent shapes behaviour
Theoretical and conceptual framework
• Theory of Planned Behaviour (Fishbein and
Ajzen 1980, 2005)
• Perceived behavioural control which “refers to people’s perception of the ease or difficulty of