Marketing Questionnaire
Please ensure that your responses reflect the viewpoint of your ACPO lead for the Special Constabulary within your force.
External Recruitment Marketing
What methods do you use to attract potential applicants?
Please select all that apply.
c d e f g Force website c d e f g Word of mouth (family / friends) c d e f g Word of mouth (serving officers) c d e f g Familiarisation / Open days c d e f g Community event c d e f g Employer Support Programme c d e f g Careers / Job fair c d e f g Modern Media (please state below)
c d e f referral g Careers office / Job Centre / Educations c d e f g Television c d e f g Local press c d e f g National press c d e f g Radio c d e f g Cinema c d e f g Recruitment poster c d e f g Other (please state below)
Modern media
Other
Do you evaluate the success of these methods of promotion?
j k l m n Yes
Go to Q3
j k l m n No
Go to Q4
How do you evaluate these methods of promotion?
What marketing material do you use to promote the Special Constabulary to potential applicants? Please select all that apply.
c d e f g Force website c d e f g Posters c d e f g Recruitment brochure c d e f g Exhibition stands c d e f g Promotional giveaways c d e f g Vehicle (please state type and markings below) c d e f g Other (please state below)
c d e f Special Constables to public) g Advertising cards (issued by regulars and c d e f g National magazines c d e f g Police publications c d e f g Press editorials c d e f g Force magazines c d e f g Modern media (please state below)
Vehicle details
Modern media
Other
Do you record applicant information by age?
j k l m n Yes
Go to Q7
j k l m n No
Go to Q6
Please state any specific reasons why you do not record the age of