Preview

Recruitment & Selection of Unilever

Powerful Essays
Open Document
Open Document
1912 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Recruitment & Selection of Unilever
Introduction of Unilever:
If the adage 'two heads are better than one' applies to business, then certainly Unilever is a prime example. The food and consumer products giant actually has two parent companies: Unilever PLC, based in the United Kingdom, and Unilever N.V., based in The Netherlands. The two companies, which operate virtually as a single corporation, are run by a single group of directors and are linked by a number of agreements. Unilever considers itself the second largest consumer goods firm in the world, trailing only Philip Morris Companies Inc., and produces numerous brand name foods, cleaning products, and personal care items. About 52 percent of revenues are generated in the foods sector; brands include Imperial and Promise margarines, Lipton tea, Ragú foods, Lawry's seasonings, Breyers ice cream, and Birds Eye and Gorton's frozen foods. One-quarter of sales come from the personal care area; brands include Caress and Dove soap, Pears and Pond's skin care products, Degree, Fabergé, and Sure deodorants, Suave and Salon Selectives hair care items, Close-Up, Mentadent, and Pepsodent oral care products, and Calvin Klein, Elizabeth Arden, and Elizabeth Taylor prestige fragrances as well as such miscellaneous brands as Q-Tips and Vaseline. Unilever's third major sector is that of cleaning products, which is responsible for about 22 percent of turnover; brands include Wisk and All laundry detergents, Snuggle and Final Touch fabric softeners, and Sunlight dish detergents, and this area also includes the company's line of institutional cleaning products. Unilever maintains production facilities in 88 countries and sells its products in an additional 70. About 47 percent of revenues originate in Europe, 21 percent in North America, 14 percent in the Asia-Pacific region, 12 percent in Latin America, and six percent in Africa and the Middle East.

Unilever is the global market leader in all the Food categories in which we operate: Savoury and Dressings,

You May Also Find These Documents Helpful

  • Better Essays

    MKT 571 Week 3

    • 1689 Words
    • 5 Pages

    Unilever is an international conglomerate consisting of over 400 brands in several different markets. From creating brands to mergers with other companies, Unilever is dominating many markets by offering thousands of products to different consumers. This research will discuss the history, market segmentation, and the target markets of Unilever.…

    • 1689 Words
    • 5 Pages
    Better Essays
  • Powerful Essays

    The Company is a subsidiary of Unilever NV (“Unilever”) that offers a variety of products which are classified into three main operating divisions: Beverage, Food, and General Management. Within these divisions are numerous products, and corresponding product lines, ranging from tea to ice cream to salad dressings. Each of these products lines maintains a different marketing strategy based on their market position and growth potential. Historically, Lipton’s strategy has been to invest more capital into the products that are the most profitable while simply maintaining the other profitable product lines that lack growth potential.…

    • 2335 Words
    • 10 Pages
    Powerful Essays
  • Better Essays

    J Sainsbury’s is one of the largest food retailing supermarkets in the UK with 502 supermarket and 290 convenience stores and Sainsbury’s bank. It has been focused on providing healthy, safe, fresh and tasty food to customers since the establishment of first store in 1869 and providing non food products to meet variety demand from customers. Sainsbury’s commits to offer great good at fair prices, where the customers’ passion for healthy food is shared. Moreover, it also follows the trend, innovation and improvement on products to preserve its leading position in the market. It now serves over 18 million customers on weekly base with 16% of market shares. The well-built work force is essential to highlight the success of business with over 138,000 employees cross its stores. (J Sainsbury plc 2009a)…

    • 1704 Words
    • 7 Pages
    Better Essays
  • Best Essays

    From its genesis Unilever adopted a dual company structure i.e. having two headquarters, one in London (Unilever PLC) and the other in Rotterdam (Unilever NV) which shared a common board of directors with a citizen from each headquarters as the Chief Executive Officer (CEO) of the organization. By 1930 the United Africa Company (UAC), a company that had a very strong position in Western Africa in export-import trade merged with Unilever. The two parent companies owned factories and trading subsidiaries in Asia and Africa. Unilever in the early years from 1909 to 1933 built and also purchased factories in Japan, Argentina, Brazil, Thailand, Indonesia and India. Between 1945 and 1980 they expanded their activities in mostly Western Europe and the product line in those early years were margarine and soap products until Unilever began to diversify into new areas in the market into the food sector - frozen foods, transport, chemicals and printing. However, Unilever’s food sector remained predominantly a Western European company. (Elshof, 2005)…

    • 2685 Words
    • 11 Pages
    Best Essays
  • Satisfactory Essays

    • There are two giants dominating U.S. ice-cream industry: Nestle and Unilever PLC of London and Rotterdam, along with about 500 small businesses…

    • 623 Words
    • 3 Pages
    Satisfactory Essays
  • Better Essays

    Essay On Ben And Jerry's

    • 1072 Words
    • 5 Pages

    During this time, Unilever was expressing interest in purchasing Ben & Jerry’s. Seeing as Ben and Jerry had a strong emotional attachment and sense of social responsibility with the company, a merger would have been a practicable option. In this merger agreement, it would be of Ben and Jerry’s best interest to allow Unilever to control distribution, while Ben and Jerry manage the social aspect of the company. This would give Ben and Jerry less responsibility, while permitting them to continue doing what they…

    • 1072 Words
    • 5 Pages
    Better Essays
  • Powerful Essays

    Unilever Slim Fast

    • 6847 Words
    • 28 Pages

    Unilever was created in 1930 as an outcome of merger with dual chairpersons and headquarters one in Netherlands and other in Unites Kingdom. This is of one the giant and best competitor's in the industry which holds wide range of products. The two chairpersons have launched a strategy in early 2000 to recover the company's performance which was said to be lackluster. With the new strategies the company showed a significant progress and has gone through many dealings over the next years, this made the company to open 20 new acquisitions worldwide and increased the sales of the company. Thus the company's business was restructured, renovated and improved through its acquisitions. Then their came companies likes nestle which effecting the growth of Unilever. Unilever then started efforts to attract and motivate young, talented and innovative managers from outside its company.…

    • 6847 Words
    • 28 Pages
    Powerful Essays
  • Good Essays

    Crs Unilever Crimes

    • 4805 Words
    • 20 Pages

    Unilever spends a lot of energy and money on marketing and commercialisation of consumer products all over the world (‘Paint the World Yellow’ – the Lipton marketing campaign which provide everything with the Lipton Logo, from surfboards to Chevrolets—was a tremendous success, according to Unilever. It created a much bigger Lipton Logo awareness amongst consumers.) Since the Northern consumer market is saturated (so not much room left for expansion of market shares) Unilever aims at maximising the processing of food, which means adding value to ‘improve’ products and then charge more for these products. Unilever changes the product only slightly (e.g. strawberry toothpaste), or just changes the visual language in order to sell exactly the same product. Naturally this process involves heavy advertising. Many of the ‘improved’ products are basically useless, and there is no demand for them (the demand is being manufactured by the multinationals themselves). In short, Unilever tries to bring as many products as possible to the market without asking itself the question ‘is there a real need for the products we produce?’…

    • 4805 Words
    • 20 Pages
    Good Essays
  • Better Essays

    Unilever Case Analysis

    • 2181 Words
    • 9 Pages

    Although Unilever's Path to Growth strategy involves all components of the general environment, two segments that are especially relevant are the global and sociocultural segments. A major strength of the company's global environment is its geographic diversification of its major product markets. In 2003, Unilever had sales and marketing efforts in 88 different countries. The key is that it gave decision-making power to its managers in different countries so that they could tailor their products to the market's specific preferences and consumers' local tastes. Thus, it was the cross-country preferences of consumers that determined what products Unilever would carry. The global segment provides an enormous opportunity for Unilever. The case states that emerging country markets show the greatest potential for sales growth. Major competitors such as Procter & Gamble and Kraft Foods had sales in roughly 140 to 150 different countries in 2003, and Nestle, Unilever's main rival, had market penetration in almost every country in the world. If Unilever is able to expand its operations into 50 or more new countries and concentrate its advertising campaign on consumer preferences, it could significantly increase its market share in the global economy.…

    • 2181 Words
    • 9 Pages
    Better Essays
  • Good Essays

    But regardless of the process, Unilever has become a transnational company in tbe most basic sense: we think globally as well as act locally. The very nature of our products requires proximity to local markets; economies of scale in certain functions justify a number of head-office departments; and the need to benefit from everybody's creativity and experience makes a sophisticated means of transferring information across our organization highly desirable. All of these factors led to our present structure: a matrix of individual managers around the world who nonetheless share a common vision and understanding of corporate strategy.…

    • 4264 Words
    • 18 Pages
    Good Essays
  • Better Essays

    This Multi National Company has over 160.000 employees, from which 97.000 work in Asia, Africa and CEE, 41.000 in the Americas and 29.000 in Western Europe. Unilever invests a lot in R&D and has “more than 6,000 scientists, engineers, chefs and technicians working in Unilever 's R&D centres around the globe, inventing new products and improving existing products to delight consumers everywhere”, even though the largest part of the company’s employees are factory workers. (www.unilever.com)…

    • 1764 Words
    • 8 Pages
    Better Essays
  • Satisfactory Essays

    Unilever Policies Review

    • 541 Words
    • 3 Pages

    Unilever is a global company which produces great amount of products every-day consumption. It has such brands as Lipton, Calve, Knorr, Dove, Rexona, Sunsilk, Domestos, etc. As you can see from this list this company is a real giant not only because it spreads its influence on a plenty of product markets, but is also known in different geographical areas. It has sustainable presence in more than 100 countries. Its corporate social responsibility system is aimed at 3 main spheres: customer relations, impact on environment, employees loyalty.…

    • 541 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    MARKETING

    • 2244 Words
    • 15 Pages

    References: Unilever PLC (PLC), incorporated on June 21, 1894, is a supplier of fast moving consumer goods. The…

    • 2244 Words
    • 15 Pages
    Good Essays
  • Powerful Essays

    Financial analysis has always been a strength of mine throughout my studies, with business analysis being my weakness. With this in mind, I chose topic number 8, “The business and financial performance of an organization over a three year period” for my research and analysis project. The reason for this is to build on my strength of financial analysis and to improve my understanding and application skills on business models.…

    • 6175 Words
    • 25 Pages
    Powerful Essays
  • Powerful Essays

    Termpaper

    • 4307 Words
    • 18 Pages

    Unilever is one of the world’s largest suppliers of fast moving consumer goods across foods, home and personal product categories. Unilever’s portfolio includes some of the world’s best known and most loved brands.…

    • 4307 Words
    • 18 Pages
    Powerful Essays