Names: Gowtham Ganduri (1456509)
Iris Lee (1583470) Mariella Bertolini (1596133)
Qihe Wang (1591864)
Rishi Purohit (1593351)
Fairleigh Dickinson University
Professor: Dr. Bahareh Assadi
Course Code: MADS 6602
Course Title: Personal Administration
Section V2, Tuesday
19 February, 2013
Introduction
“Google” is the word that every individual uses atleast once in their daily life to browse, gather information or rather find any kind of information. Google search is a web search engine owned by Google Inc. and is the most-used search engine on the World Wide Web. Google Inc. is a multi-national company which has become one of the dream companies for most of the IT engineer graduates who would love to work in their lifetime because of its reputation, benefits, work culture and compensation.
Google Inc.
Google Inc. is an American multinational company that provides Internet-related products and services which has worldwide popularity. Larry Page and Sergey Brin, the founders established the company in year 1996, while the former is the current CEO of the company. Google Inc., formerly called as BackRub is well known for their organizational cultures distinctiveness and uniqueness compared to their competitors such as Yahoo! Search, MSN search. The CEO explained Google as “Something that understands exactly what you mean and gives you back exactly what you want” (“our products and services”, 2013).
The company made its first success in the year 1998 when PC magazine reported that Google is one of the search engine of choice in the top 100 web sites for the year. On May 2000, Google was available in ten different languages and a partnership was developed with yahoo, beginning a humongous growth (“History in depth”, 2013). Google’s culture is purely based on informality, creativity, innovation and fun. The success key factors of Google Inc. include openness, Network effects, Data mining, Business models
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