Red Bull Analysis
| RED BULL | ANALYSIS | | | |
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Name : Ashwin Joseph Student ID : 12772487
Presented to: Mr. Frankie Yee
Table of Contents Abstract 3 Company Overview 4 Measuring Success 4 Profit 4 Customer Base 4 Social Media 4 SWOT Analysis 4 Reasons for Red Bull’s Success 4 Marketing 4 Media Advertising 4 Sports and Event Sponsoring 4 Sampling 4 Target market 4 The athlete 4 The clubber 4 The worker 4 Being a private limited 4 Strategic leadership 4 Wings to Red Bull 4 Recommendation 4 Expansion 4 Diversification 4 References 4 Appendix 4
Abstract
This report analyses Red Bull and the energy drink market it has created. It aims at discussing the strategies that Red Bull has used to become a market leader in the energy drink market. The report also sees how Dietrich Mateschitz as a leader of Red Bull has influenced Red Bull to be the leader of the segment. It also focuses on areas where red bull lags behind its competitors and recommendations have been proposed to overcome the competitors.
Company Overview
Red Bull was first created in the mid 1980’s by Dietrich Mateschitz, who created the unique formula for the energy drink and also developed the marketing concept for Red Bull. Since then the company has grown in to a multinational business with its product selling in over 165 countries. Red Bull has more than 8,500 employees as of 2012 and the number continues to grow. In 2012, the company’s turnover increased to over EUR 4.9 billion, which is a 15.9 % increase from its previous year. This positive figure can be attributed to the sales growth the company continues to achieve in various countries like South Africa, Japan, and Saudi Arabia etc...
Measuring Success
The factors that define success vary from business to business, it is important to choose the relevant measuring factors to measure the success of a business or an organisation. Usually, analysts and managers use
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Name : Ashwin Joseph Student ID : 12772487
Presented to: Mr. Frankie Yee
Table of Contents Abstract 3 Company Overview 4 Measuring Success 4 Profit 4 Customer Base 4 Social Media 4 SWOT Analysis 4 Reasons for Red Bull’s Success 4 Marketing 4 Media Advertising 4 Sports and Event Sponsoring 4 Sampling 4 Target market 4 The athlete 4 The clubber 4 The worker 4 Being a private limited 4 Strategic leadership 4 Wings to Red Bull 4 Recommendation 4 Expansion 4 Diversification 4 References 4 Appendix 4
Abstract
This report analyses Red Bull and the energy drink market it has created. It aims at discussing the strategies that Red Bull has used to become a market leader in the energy drink market. The report also sees how Dietrich Mateschitz as a leader of Red Bull has influenced Red Bull to be the leader of the segment. It also focuses on areas where red bull lags behind its competitors and recommendations have been proposed to overcome the competitors.
Company Overview
Red Bull was first created in the mid 1980’s by Dietrich Mateschitz, who created the unique formula for the energy drink and also developed the marketing concept for Red Bull. Since then the company has grown in to a multinational business with its product selling in over 165 countries. Red Bull has more than 8,500 employees as of 2012 and the number continues to grow. In 2012, the company’s turnover increased to over EUR 4.9 billion, which is a 15.9 % increase from its previous year. This positive figure can be attributed to the sales growth the company continues to achieve in various countries like South Africa, Japan, and Saudi Arabia etc...
Measuring Success
The factors that define success vary from business to business, it is important to choose the relevant measuring factors to measure the success of a business or an organisation. Usually, analysts and managers use
References: (2011). Retrieved from Drawert: http://www.drawert.com/red_bull_8.php Aaker, D Brand Builder. (2012). Retrieved from The Inspiratory: http://theinspiratory.com/2013/05/15/red-bull-the-ultimate-brand-builder/ Energyfind Extraordinary. (2011). Retrieved from The Extraordinary Corp: http://www.thextraordinary.org/dietrich-mateschitz Finance Insider. (2012, Feb). Retrieved from Business Insider: http://www.businessinsider.com/how-dietrich-mateschitz-ignored-the-haters-and-created-the-top-energy-drink-on-the-planet-2012-2?op=1 lifestyle Mhprofessional. (2012, January). Retrieved from Mh Professional: http://www.mhprofessional.com/businessblog/2012/01/26/learning-from-dietrich-mateschitz-founder-of-red-bull/ Scalemp ThinkBusiness. (2011). Retrieved from Think Business: http://thinkbusiness.nus.edu/articles/item/138-the-wind-in-red-bulls-wings Vaidya, M