RED BULL PROJECT REPORT
MARKETING STRATEGY AND
ORGANIZATION
A PROJECT REPORT ON: SEGMENTATION, TARGETING AND POSITIONING OF RED BULL
STP ANALYSIS OF RED BULL
Abstract:
Energy drinks are considered as soft drinks for boosting energy. These types of drinks don’t provide energy from calories rather through vitamin B, Caffeine, taurine glucuronolactone etc. that manufacturer has combined.
This is one of the fasted growing sector within beverage industry and it is expected to cross Coke and other soft drink sector in next 10 years. Although there is a matter concerned for health issues within customers because of high caffeine content.
As of now Red Bull is the industry leader in energy drinks market in India. But the positioning of Red Bull in India market is limited to the youth between age limit 20-30 years.
This Project describes a brief overview of the product segmentation of energy drinks market, Red Bull’s target market and the positioning of the Brand Red Bull in Indian market.
Introduction:
Energy drinks are considered as soft drinks for boosting energy. These types of drinks don’t provide energy from calories rather they through vitamin B, Caffeine, taurine glucuronolactone etc. that manufacturer has combined.
But in India the market of energy drinks is limited to tier 1 and tier 2 cities where all the companies only focus on upper class and higher middle class youth. Till now it is unable to replace the vast soft drinks market in India and one of the main reason for this is the health concern among customers and the higher price of energy drinks compared to other beverages.
Red Bull is the market leader in this sector in India. It captured 43% of energy drinks market. But its target segment is very narrow in India. It only operates in niche market targeting only upper middle class and upper class youth. So for the country like India whose GDP growth is more than 5% and with huge market opportunity what should be the market segmentation, target market and
ORGANIZATION
A PROJECT REPORT ON: SEGMENTATION, TARGETING AND POSITIONING OF RED BULL
STP ANALYSIS OF RED BULL
Abstract:
Energy drinks are considered as soft drinks for boosting energy. These types of drinks don’t provide energy from calories rather through vitamin B, Caffeine, taurine glucuronolactone etc. that manufacturer has combined.
This is one of the fasted growing sector within beverage industry and it is expected to cross Coke and other soft drink sector in next 10 years. Although there is a matter concerned for health issues within customers because of high caffeine content.
As of now Red Bull is the industry leader in energy drinks market in India. But the positioning of Red Bull in India market is limited to the youth between age limit 20-30 years.
This Project describes a brief overview of the product segmentation of energy drinks market, Red Bull’s target market and the positioning of the Brand Red Bull in Indian market.
Introduction:
Energy drinks are considered as soft drinks for boosting energy. These types of drinks don’t provide energy from calories rather they through vitamin B, Caffeine, taurine glucuronolactone etc. that manufacturer has combined.
But in India the market of energy drinks is limited to tier 1 and tier 2 cities where all the companies only focus on upper class and higher middle class youth. Till now it is unable to replace the vast soft drinks market in India and one of the main reason for this is the health concern among customers and the higher price of energy drinks compared to other beverages.
Red Bull is the market leader in this sector in India. It captured 43% of energy drinks market. But its target segment is very narrow in India. It only operates in niche market targeting only upper middle class and upper class youth. So for the country like India whose GDP growth is more than 5% and with huge market opportunity what should be the market segmentation, target market and