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Red Lobster Direct Marketing Strategy

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Red Lobster Direct Marketing Strategy
Direct marketing through the internet is a highly recommended way of advertising in today's technologically advanced economy. Through internet market Red Lobster can target a smaller demographics, at an affordable price and wider scale in order to appeal differently to each target segment. Red Lobster currently manages their own website which is fully accessible 24/7 displaying their latest food special as well as campaign promotions. Red Lobster also believes in building personal relationships with customers generating Red Lobster's Fresh Catch Club, which keeps loyal customers uptodate with Red Lobsters newly trends and new menu items, as well as loyalty programs and Email Blasts. Direct marketing techniques encourages Red Lobster to be

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