RED product swot analysis
CASE STUDY REPORT
Name – Sayali uday thigale
Student id – 12991865
Subject name – strategic brand management
Case Study name- (PRODUCT) RED (A)
Lecturer name –
Tutor name -
Content
1) Current Background
2) Case Issues
3) Analysis of case
4) Formulation and Evaluation of alternative
5) Recommendation
6) Implementation
Current Background -
‘ Brand’ are valuable assets in market place so its important to branding of the product.Value of Brand is more than the product.Brand refers to create praticular amount of awareness, prominence and reputation in the market. Strong brand creates value in business.Brand equity indicates the well known name of brand which increses the financial value of company.
Strong brand equity produces long term success of company which gives emotional connection between customers, achieves loyality to brand.
Co-branding is also called as partnership with two or more brands.Its increases brand awareness,generate sales and produces innovation with collabaration. But it is important to take into consideration the value of company and its image.Product red is the example of Co-branding. The business model of the (Product) Red is to increase awareness about health and make money for global funds to fight the speard of AIDS by tie up with world’s most recognizable brand. (RED) campaign form partnership with the certain large companies like Apple, Starbucks, Converse, Nike and Gap. These compnies incorporated (RED) products to increase money for the global funds. Collabaratively, they have produced over more than $ 150 million. However, RED product co-branding is for Cause-related marketing which is on profit or non profit basis with fundamental goal of
Name – Sayali uday thigale
Student id – 12991865
Subject name – strategic brand management
Case Study name- (PRODUCT) RED (A)
Lecturer name –
Tutor name -
Content
1) Current Background
2) Case Issues
3) Analysis of case
4) Formulation and Evaluation of alternative
5) Recommendation
6) Implementation
Current Background -
‘ Brand’ are valuable assets in market place so its important to branding of the product.Value of Brand is more than the product.Brand refers to create praticular amount of awareness, prominence and reputation in the market. Strong brand creates value in business.Brand equity indicates the well known name of brand which increses the financial value of company.
Strong brand equity produces long term success of company which gives emotional connection between customers, achieves loyality to brand.
Co-branding is also called as partnership with two or more brands.Its increases brand awareness,generate sales and produces innovation with collabaration. But it is important to take into consideration the value of company and its image.Product red is the example of Co-branding. The business model of the (Product) Red is to increase awareness about health and make money for global funds to fight the speard of AIDS by tie up with world’s most recognizable brand. (RED) campaign form partnership with the certain large companies like Apple, Starbucks, Converse, Nike and Gap. These compnies incorporated (RED) products to increase money for the global funds. Collabaratively, they have produced over more than $ 150 million. However, RED product co-branding is for Cause-related marketing which is on profit or non profit basis with fundamental goal of