On the market for over 40 years, this cheap, disposable, consumer product is a staple at any event that involves drinking with a group of people. From university keggers and frat houses, to house parties where games like flip cup and beer pong reign supreme, to tailgates at any football game, and even to backyard family barbecues, it is guaranteed that these cups are going to be the centerpiece of the event. And if you are the one supplying said cups, you had better make sure to get the red ones, or else you will be sure to hear someone complain about it.
Although the beer cups themselves are stand-alone creations, the manufacturers of them generally offer a wide variety of one-use products for the food industry. While the “Red Solo Cup” is the most notorious, these companies produce all sorts of other disposable cups: paper cups for water coolers, wax lined cups for fast-food restaurants, insulated coffee cups, and any other variation of throwaway cup you can imagine. There product lines generally expand into most other types of disposable items required for the food industry too, from plastic forks to paper plates, and everything in between.
The brand Solo is ubiquitous with the red beer cup, and was acquired by Dart Container on May 4, 2012 for one billion dollars. The Solo cups still face competition from other market leaders in the food packaging industry, such as: Georgia-Pacific LLC (owner of Dixie Cup brand), Huhtamaki Oyj, Amcor Limited, New WinCup Holdings Inc., and Genpak.
The market size for disposable beer cups is huge in North America. Average yearly sales for the Solo beer cup alone equate to 2.4 billion cups. Sales of the beer cups remain fairly constant; as