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Sensodyne was first marketed in 1961 as the first desensitising toothpaste based on a strontium chloride formulation. About 20 years later, in 1980, Sensodyne toothpastes containing a new potassium nitrate formulation were launched. Besides being a leader in treating dentine hypersensitivity, the Sensodyne brand expanded in 2006 with the launch of Sensodyne Pronamel to help protect against the effects of dental erosion.
Sensodyne is globally recognised as a specialist toothpaste for sensitive teeth. In addition to being a global brand, it is the first brand whose core equity was built on the recommendation of dentists. With over 45 years of proven pain relief heritage, it is the desensitising toothpaste most frequently recommended by dental professionals and the leader in the desensitising toothpaste category features · Contains no sugar.
· Clinically proven active ingredients to help relieve sensitivity within 2 weeks.
· Proven carried protection of fluoride.
· The #1 dentist recommended brand for sensitive teeth.
· Dentists have been recommending Sensodyne for over 20 years.
· A variety of flavors and choices such as Original, Fresh Impact, Fresh Mint, Cool Gel, Gum Care and Rapid Relief.
· Its formula keeps breath feeling fresh for hours
How Sensondyne Works
Sensodyne toothpastes work in one of three ways to relieve the pain of sensitive teeth*. Depending on the product's active ingredient - Potassium Nitrate, Strontium Acetate, or patented NovaMin® technology.
Potassium Nitrate: The potassium ion in Sensodyne is believed to sooth the nerves inside the teeth.
Clinical studies show potassium nitrate progressively reduces the pain of sensitivity over a period of weeks. As long as a toothpaste with potassium like Sensodyne is used twice daily in brushing, the nerve response will gradually be reduced and sensitivity pain is relieved.
Strontium Acetate: Sensodyne Rapid Relief contains
Sensodyne was first marketed in 1961 as the first desensitising toothpaste based on a strontium chloride formulation. About 20 years later, in 1980, Sensodyne toothpastes containing a new potassium nitrate formulation were launched. Besides being a leader in treating dentine hypersensitivity, the Sensodyne brand expanded in 2006 with the launch of Sensodyne Pronamel to help protect against the effects of dental erosion.
Sensodyne is globally recognised as a specialist toothpaste for sensitive teeth. In addition to being a global brand, it is the first brand whose core equity was built on the recommendation of dentists. With over 45 years of proven pain relief heritage, it is the desensitising toothpaste most frequently recommended by dental professionals and the leader in the desensitising toothpaste category features · Contains no sugar.
· Clinically proven active ingredients to help relieve sensitivity within 2 weeks.
· Proven carried protection of fluoride.
· The #1 dentist recommended brand for sensitive teeth.
· Dentists have been recommending Sensodyne for over 20 years.
· A variety of flavors and choices such as Original, Fresh Impact, Fresh Mint, Cool Gel, Gum Care and Rapid Relief.
· Its formula keeps breath feeling fresh for hours
How Sensondyne Works
Sensodyne toothpastes work in one of three ways to relieve the pain of sensitive teeth*. Depending on the product's active ingredient - Potassium Nitrate, Strontium Acetate, or patented NovaMin® technology.
Potassium Nitrate: The potassium ion in Sensodyne is believed to sooth the nerves inside the teeth.
Clinical studies show potassium nitrate progressively reduces the pain of sensitivity over a period of weeks. As long as a toothpaste with potassium like Sensodyne is used twice daily in brushing, the nerve response will gradually be reduced and sensitivity pain is relieved.
Strontium Acetate: Sensodyne Rapid Relief contains