Reebok Swot Analysis
SWOT Analysis
Reebok experienced a period of strong growth and success in the 80 's and 90 's, though new developments in the sports market are challenging Reebok and are changing its competitive situation. The following analysis gives an overview of were Reebok is standing at the moment and what their challenges for the future are. On the basis of this analysis Reebok can set out their strategy for the future and anticipate on the opportunities and threats they are facing.
Strengths
Size & strong brand awareness and perception.
For decades Reebok has been one of the leaders in the sportswear market and has had a large market share and market presence in especially the American market. Due to this large market presence and the performance of the company in especially the 80 's and 90 's the brand has gained momentum and has a great awareness with the typical customer. This awareness and the strong perception help marketing the Reebok brand and overcoming future challenges.
Wide range of celebrity associated sponsorship
Affiliating itself to globally renowned celebrities Reebok enhances the company name among many different customer groups and reaches a large base of their target customers. The wide range of celebrity individuals and celebrity teams & associations they have under their umbrella help in marketing the Reebok brand and in increasing the appeal with the Reebok brand, something which has become increasingly important in the 90 's.
It 's strong position in the women 's sector
Reebok in the past has anticipated perfectly to the new and upcoming women 's sector in the sports markets, whereas other companies are relatively late to react in this market. With a large market share and a growing popularity in this sector, the women 's sector is one of the main strengths and sources of revenue for Reebok. As women are very sensitive to trend and are on average spending more on sport 's clothing and shoes than men do, this market has
Reebok experienced a period of strong growth and success in the 80 's and 90 's, though new developments in the sports market are challenging Reebok and are changing its competitive situation. The following analysis gives an overview of were Reebok is standing at the moment and what their challenges for the future are. On the basis of this analysis Reebok can set out their strategy for the future and anticipate on the opportunities and threats they are facing.
Strengths
Size & strong brand awareness and perception.
For decades Reebok has been one of the leaders in the sportswear market and has had a large market share and market presence in especially the American market. Due to this large market presence and the performance of the company in especially the 80 's and 90 's the brand has gained momentum and has a great awareness with the typical customer. This awareness and the strong perception help marketing the Reebok brand and overcoming future challenges.
Wide range of celebrity associated sponsorship
Affiliating itself to globally renowned celebrities Reebok enhances the company name among many different customer groups and reaches a large base of their target customers. The wide range of celebrity individuals and celebrity teams & associations they have under their umbrella help in marketing the Reebok brand and in increasing the appeal with the Reebok brand, something which has become increasingly important in the 90 's.
It 's strong position in the women 's sector
Reebok in the past has anticipated perfectly to the new and upcoming women 's sector in the sports markets, whereas other companies are relatively late to react in this market. With a large market share and a growing popularity in this sector, the women 's sector is one of the main strengths and sources of revenue for Reebok. As women are very sensitive to trend and are on average spending more on sport 's clothing and shoes than men do, this market has