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Apple http://www.financeelements.com/business/apple-core-competencies.html Companies that succeed in implementing a differentiation strategy have one or a combination of the following attributes: leading scientific research, highly skilled and creative product-development personnel, a strong sales force and a strong reputation for quality and innovation. http://www.ehow.com/way_5815745_apple-differentiation-strategy.html as an organization developed products which are rich in design and user experience. This gave them a distinguished brand image in the market, which stands even now in the face of multiple competitors. Apple products are sold with high margins.
Apple acquired Siri to gain a foothold in search, and it went on a hiring spree in order to prop up its struggling maps service should be innovative in its nature, smart in its appearance, could store a lot of data and fast in its processing speed. http://www.ukessays.com/essays/business/core-competencies-and-dynamic-capabilities-of-apple-business-essay.php Find out more from UK Essays here: http://www.ukessays.com/essays/business/core-competencies-and-dynamic-capabilities-of-apple-business-essay.php#ixzz3W3Li3Dmr

From its MacIntosh home computers to the iPod music players and iPhone and iPad mobile devices, Apple has employed a differentiation strategy to target a section of the consumer market and send a powerful message that its products stand out from the crowd.

Read more : http://www.ehow.com/way_5815745_apple-differentiation-strategy.html
Low cost leadership http://www.quickmba.com/strategy/generic.shtml The restaurant industry is known for yielding low margins that can make it difficult to compete with a cost leadership marketing strategy. McDonald's has been extremely successful with this strategy by offering basic fast-food meals at low prices. They are able to keep prices low through a division of labor that allows it to hire and train inexperienced employees rather than trained cooks. It also relies on few managers who typically earn higher wages. These staff savings allow the company to offer its foods for bargain prices.
Mcdonald
https://sites.google.com/site/mcdonaldsfranchisestrategy/home/mcdonald-s-competitive-advantage

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