This Article talks a lot about how Large and small companies both have numerous advantages which result from their sizes. Large corporations tend to have stability, security, predictability, synergy, and discipline and leaner management, agile, and flexible and tend to have more direct contact with products and customers due to the many resources that they hold. Which the American people seem to gravity to, large and small businesses each try to learn and benefit from each other on their strong points as well as their weak points.
Louis Hyman. "The Architecture of New Deal Capitalism." Reviews in American History 37.1 (2009): 93-100. Project MUSE. Web. 10 Aug. 2013. <http://muse.jhu.edu/>.
I truly enjoy reading this passage due to the fact of the rich history of architecture, capitalism, and the state it gives the reader. Its gives you a history lesson on how Gabrielle Esperdy’s wrote about the business conditions and political programs during the Great Depression intersected and produced a new retail landscape in Main Street America in Modernizing Main Street. Ir also speaks about how the American society play a crucial role on economy and how the people work hand and hand with these larger corporation to bounce their economy back to what it was.
Stephen Gennaro. "J. Walter Thompson and the Creation of the Modern Advertising Agency." Advertising & Society Review 10.3 (2009). Project MUSE. Web. 10 Aug. 2013. <http://muse.jhu.edu/>.
I really enjoyed reading this article because it speaks on how J. Walter Thompson Company a small business, with the help of the American society to a stand and rised to unbelievable heights in the advertising industry against the backdrop of the growth of the American advertising industry. It talks about how American big business, and the