a. In negotiating with Condor, what is Jewel’s BATNA?
Because 35+5=40>38
So Jewel’s BATNA is ‘buy Z-1 CPUs from Beta for $38/unit’.
b. In negotiating with Condor, what is Jewel’s reservation price, i.e., the most it will pay for Condor’s Z-2 CPU?
38-5=33
So Jewel’s reservation price for Condor’s Z-2 CPU is $33/unit
c. How has Jewel’s BATNA changed?
Jewel’s BATNA changed to ‘negotiate a 20% reduction from Acme, if it can reach a deal then buy Z-2 CPUs from Acme for $28/unit, otherwise buy from Z-1 CPUs from Beta for $38/unit’
d. What is Jewel’s new reservation price, i.e., the most it will pay for Condor’s Z-2 CPU? Assume that Jewel makes decisions on the basis of Expected Monetary Value (EMV).
RP=0.5*28+0.5*33=30.5
So Jewel’s new reservation price for Condor’s Z-2 CPU is $30.5/unit
e. What is Condor’s BATNA?
Condor’s BATNA is ‘Sell the CPUs to Jewel’s competitors for $30/CPU if it can, otherwise liquidate the stock for $15/CPU’.
f. What is Condor’s reservation price? Assume that Condor makes decisions on the basis of EMV.
RP=0.2*30+0.8*15=18
So Condor’s reservation price is $18/unit.
g. Assuming Jewel’s reservation price from Question 1d, what is the Zone of Possible Agreement?
30.5-18=12.5
So Jewel’s ZOPA is between $18/unit and $30.5/unit.
h. A decision maker is risk averse if he or she always prefers the EMV of an uncertain event to the uncertain event. For example, a risk averse decision maker would prefer $50 for sure to a 50-50 chance at $100 or $0 respectively. Moreover, he or she would prefer $100p for sure to a p chance at $100 and a 1pchance at $0. Now suppose that Condor is risk averse. How would Condor’s reservation price change?
Condor’s reservation price would be lower than $18/unit but higher than $15/unit, the exact RP would depend on how much Condor value the uncertainty of its BATNA.
RP=18 - uncertainty risk value of