Reflective Assignment
Referral Assignment of Organizations in Context
Module Code: 7BSP0420
Academic Year: 2011-12
Semester: A
Module Leader: Dr Nicholas J. Thompson
Student Name:
Student Number:
Contents Introduction 2 Improvement on “the market gap” 3 Solutions 4 Product 5 Advertising 6 Conclusion 7 Reference List 8
Introduction
As a referral based assignment, this report aims to carry out the weaknesses of previously failed assignment, and then made modifications and improvements based on the failed assignment.
The previously failed assignment focused on the health products for elderly market of the UK. The findings of previously failed assignment indicated that many foods produced by manufacturers of the UK were not meeting the principles of healthy concerns, and not suitable for aged people due to the high fat, high sugar, high calorie and other components.
However, ageing problem becomes as one of the most serious problem in the UK. The ageing market of the UK becomes more and more lager from 1984 to 2009, and predication did by the UK government even indicated that the size of elderly market will keep grow until 2034. Because of this, as most food manufacturers of the UK are now producing products with high fat, high sugar and other components that not good for old people’s health, therefore they are easy to lose their competitive advantages if the elderly market still going large. As a result, innovation on products is necessary and emergent.
(Figure 1: the size of elderly marketing of the UK)
However, the purpose of this report is not to rework the previously failed assignment, but to find out weaknesses of previously failed assignment and then to make improvement in this assignment. As the previously failed assignment is organized into three parts, including sub-heading of market gap, solutions (product, advertising), and conclusion, therefore, this referral report is made improvements in accordance with these sub-headings.
Module Code: 7BSP0420
Academic Year: 2011-12
Semester: A
Module Leader: Dr Nicholas J. Thompson
Student Name:
Student Number:
Contents Introduction 2 Improvement on “the market gap” 3 Solutions 4 Product 5 Advertising 6 Conclusion 7 Reference List 8
Introduction
As a referral based assignment, this report aims to carry out the weaknesses of previously failed assignment, and then made modifications and improvements based on the failed assignment.
The previously failed assignment focused on the health products for elderly market of the UK. The findings of previously failed assignment indicated that many foods produced by manufacturers of the UK were not meeting the principles of healthy concerns, and not suitable for aged people due to the high fat, high sugar, high calorie and other components.
However, ageing problem becomes as one of the most serious problem in the UK. The ageing market of the UK becomes more and more lager from 1984 to 2009, and predication did by the UK government even indicated that the size of elderly market will keep grow until 2034. Because of this, as most food manufacturers of the UK are now producing products with high fat, high sugar and other components that not good for old people’s health, therefore they are easy to lose their competitive advantages if the elderly market still going large. As a result, innovation on products is necessary and emergent.
(Figure 1: the size of elderly marketing of the UK)
However, the purpose of this report is not to rework the previously failed assignment, but to find out weaknesses of previously failed assignment and then to make improvement in this assignment. As the previously failed assignment is organized into three parts, including sub-heading of market gap, solutions (product, advertising), and conclusion, therefore, this referral report is made improvements in accordance with these sub-headings.