During the interview, the Chief Executive Officer (Brad) and plant manager (Simon) devoted a considerable amount of time to our communication analysis of their plant. I hadn’t expected two executives to become so involved with a University case study, and to discuss their credo, mission statements, strategies, and—of critical importance to me—internal communication strategy, in so much detail.
Gerard & Ellinor (2001) stress that authentic leaders need to practise and execute dialogue, and to me, this was what Brad and Simon were doing: showing their authentic leadership through dialogue. I thought this may have been purely for our benefit, but after four hours, beginning with introductory meetings and followed by interviews and a shop floor tour, it became apparent that management was striving to develop a learning culture. I began to understand that management is about creating an environment to communicate through different mediums: verbal and visual in varying forums; formal meetings, face-to-face meetings, and graphical representations of key messages on the shop floor and around the offices.
This essay will reflect my case study experience of the role of dialogue as a tool within Huhtamaki for fostering dialogic communication and developing a learning culture within the organisation. Furthermore, I will highlight the limitations associated with dialogue and with resistive employees who refuse to engage.
I had a preconceived idea that management would have a top-down hierarchal structure, with a ‘closed door’ communication policy based on research from Swink & Way (1995), Downs & Adrian (2004) and Clarke (2006). On the contrary, I found management offered an ‘open door’ policy. For example, Brad and Simon understand that organisational effectiveness is dependent upon communication across subcultural boundaries. Therefore, they offer an open door policy, where any employee could approach them to discuss any issues