Regal Boats
Regal Boats
Introduction Regal Boats is a privately owned boat building company started in 1969 by the Kuck family and has become one of the largest family owned and operated boat manufacturing companies in the world. Over their 43 year history, the company has weathered the downturns in the industry and achieved success through an unwavering commitment to integrity and quality. Their success and the quality of their products has been demonstrated by winning the 1996 Industry Marine Innovation Award; and in 2008 by winning multiple Customer Satisfaction Index (CSI) awards from the National Marine Manufacturers Association (NMMA) and from J.D. Power and Associates for boats ranked at the top of their categories. Regal has also been awarded the International Organization for Standardization (ISO) 9001-2001 rating for their quality management and controls. Achieving this recognition did not happen by accident. The individuals at Regal have worked hard over the years to rise to the top of their industry by understanding their product’s life cycles and through the use of innovative technologies and strategies to stay ahead their competition. In the following paragraphs we will look the concept of product life cycles in relation to Regal boats and how their product teams have used innovation to rise above the competition.
Product Life Cycle There are four phases in a product’s lifecycle, introduction, growth, maturity and decline. Typically Regal boats have a three to five year life cycle before the boat is considered “out of style”. At Regal, the introductory phase occurs at their Orlando factory location where their Research and Development department spends multiple hours incorporating the ideas and concepts generated from the department and from Regal customers. Once the concept is thoroughly vetted and tested, the product will move into the growth phase. During the Growth phase, the Regal boat has moved from concept to actual manufacturing and
Introduction Regal Boats is a privately owned boat building company started in 1969 by the Kuck family and has become one of the largest family owned and operated boat manufacturing companies in the world. Over their 43 year history, the company has weathered the downturns in the industry and achieved success through an unwavering commitment to integrity and quality. Their success and the quality of their products has been demonstrated by winning the 1996 Industry Marine Innovation Award; and in 2008 by winning multiple Customer Satisfaction Index (CSI) awards from the National Marine Manufacturers Association (NMMA) and from J.D. Power and Associates for boats ranked at the top of their categories. Regal has also been awarded the International Organization for Standardization (ISO) 9001-2001 rating for their quality management and controls. Achieving this recognition did not happen by accident. The individuals at Regal have worked hard over the years to rise to the top of their industry by understanding their product’s life cycles and through the use of innovative technologies and strategies to stay ahead their competition. In the following paragraphs we will look the concept of product life cycles in relation to Regal boats and how their product teams have used innovation to rise above the competition.
Product Life Cycle There are four phases in a product’s lifecycle, introduction, growth, maturity and decline. Typically Regal boats have a three to five year life cycle before the boat is considered “out of style”. At Regal, the introductory phase occurs at their Orlando factory location where their Research and Development department spends multiple hours incorporating the ideas and concepts generated from the department and from Regal customers. Once the concept is thoroughly vetted and tested, the product will move into the growth phase. During the Growth phase, the Regal boat has moved from concept to actual manufacturing and
References: Csi component. (n.d.). Retrieved from http://www.nmma.org/certification/certification/boats/csi.aspx Innovations. (n.d.). Retrieved from http://www.regalboats.com/innovations International organization for standardizaton. (2011). Retrieved from http://www.iso.org/iso/home.html Kellum, M. (2011, August 2011). Regal unveils an all-new 24" fasdeck. Retrieved from http://www.regalboats.com/pdf/press_releases/regal_24_fasdeck_release110830.pdf Kuck. (n.d.). Retrieved from http://www.regalboats.com/ Kuck. (n.d.). Retrieved from http://www.regalboats.com/regal-story.php (n.d.). Retrieved from http://www.nmma.org/ Siekman, P. (2000, April 17). Making waves with well-built boats in a tough business, regal marine thrives in the u.s. and abroad by turning our high-quality craft for buyers who want to trade-up. CNN Money, Retrieved from http://money.cnn.com/magazines/fortune/fortune_archive/2000/04/17/278358/index.htm Willsey, M. (2012). Does cad make better cars then human designs. Retrieved from http://auto.howstuffworks.com/under-the-hood/auto-manufacturing/cad-vs-human-car-design.htm