HTAP-202
Sales Presentation Assignment
Table of Contents
A).............................................................................................The Business/Product
B)..................................................................................................Sales Call Objective
C)..........................................................................................................The Customer
D).................................................................... Features/Advantages/Benefits Chart
E).................................................................................................................The Script
A) The Business
Company: Regent Seven Seas Cruises
Product: Luxury cruises for mostly upper class and business clients
Address: 2001 S. Barrington Avenue Suite 315, Los Angeles, California P/O: 90025
B) Sales Call Objective
To accommodate 50 Rogers Communications employees and their spouses, 100 people total with a focus on relaxation, regeneration and team building and future planning exercises and conferences
C) The Customer
Rogers Communications, board of directors / corporate event
Personality style: extremely high class / driver
Important buying needs: top quality service / relaxed atmosphere / privacy / high quality products
D) Features/Advantages/Benefits Chart
E) The Script
Telephone conversation
Buyer: Hello...Loretta speaking
Seller: Good morning my name is James, and I’m with Regent Seven Seas Cruises. I specialize in arranging cruises for larger groups and businesses. I received your e-mail today asking for corporate information and to possibly book a cruise.
Buyer: Yes, that’s right
Seller: Great, would you like to make an appointment to come in to my office and go over some of your options?
Buyer: Yes, I’d like to do that
Seller: Ok....perfect...how is December 7th at 10:30 for you?
Buyer: I’m available...
One on One Meeting
Buyer: Hi,