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Reinforcement and Punishment in Our Daily Life

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Reinforcement and Punishment in Our Daily Life
0 EFFECT OF REINFORCEMENT IN OUR DAILY LIFE
Reinforcement is a term in operant conditioning and behaviour analysis for the delivery of a stimulus, (immediately or shortly) after a response, that results in an increase in the future rate or probability of that response. The response strength is assessed by measuring frequency, duration, latency, accuracy, and/or persistence of the response after reinforcement stops. Experimental behaviour analysts measured the rate of behaviours as a primary demonstration of learning and performance with non-humans. For example, rate is measured as the number of times a pigeon pecks a key in a 10 minute session. Reinforcement is the stimulus, event, or situation whose presentation is dependent upon a response. B.F. Skinner, the researcher who articulated the major theoretical constructs of reinforcement and behaviourism, defined reinforcement according to the change in response strength rather than to more subjective criteria, such as what is pleasurable or valuable to someone. Accordingly, activities, foods or items considered pleasant or enjoyable may not necessarily be reinforcing (because they produce no increase in the response preceding them). Stimuli, settings, and activities only fit the definition of reinforcement if the behaviour that immediately precedes the potential reinforcement increases in similar situations in the future. For example child who receives a cookie when he or she asks for one. If the frequency of 'cookie-requesting behaviour' increases, the cookie can be seen as reinforcing 'cookie-requesting behaviour'. If however, 'cookie-requesting behaviour' does not increase, the cookie cannot be considered reinforcing. Reinforcement theory is one of the motivation theories; it states that reinforced behaviour will be repeated, and behaviour that is not reinforced is less likely to be repeated. The sole criterion that determines if an item, activity, or food is reinforcing is the change in

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