Relationship Between Marketing Department and Other Departments in Making Marketing Decisions
TOPIC: Visit a company of your own choice in Kenya ( either locally incorporated or multination) prepare a case study to show the relationship between marketing department and other departments in making marketing decisions.
TABLE OF CONTENT
Page
INTRODUCTION…………………………………………………………………….2
WHAT IS MARKETING?............................................................................................3
RELATIONSHIP BETWEEN MARKETING DEPARTMENT AND OTHER DEPARTMENTS IN MAKING MARKETING DECISIONS…………………….4
1. INTRODUCTION
The Nation Media Group (NMG) founded by His Highness the Aga Khan in 1959 with two Kenyan newspapers one in English, one in Kiswahili. The company started with print media only which later on diversified into television, radio and now digital media platforms. In addition, to being on multi platforms, the Group’s presence can now be found in Kenya, Uganda, Tanzania and last year lounged in Rwanda. NMG is now one of the largest companies on the Nairobi Stock Exchange with majority of its shares owned by individual East African shareholders. The current Group CEO is Mr. Linus Gitahi.
Nation Media Group offices are situated at Nation Centre Kimathi Street Nairobi Kenya. It occupies ground floor, 2nd to 7th floor. Marketing department is occupies 3rd floor while printing plant is situated in along Mombasa road.
NMG’s products:
[pic]
Business Daily
The Business Daily is a premium newspaper launched in March 2007 that features business news and analysis for the Kenyan market. It is published Monday to Friday and retails at Kshs 50. Distribution is currently 80% Nairobi and the paper is the most read local paper on the internet.
[pic]
The Daily Nation
The Daily Nation is the leading paper in East and Central Africa both in editorial, circulation and readership.This feat has been achieved over the years through authoritative publication based on truth, reliability, respectability and
TABLE OF CONTENT
Page
INTRODUCTION…………………………………………………………………….2
WHAT IS MARKETING?............................................................................................3
RELATIONSHIP BETWEEN MARKETING DEPARTMENT AND OTHER DEPARTMENTS IN MAKING MARKETING DECISIONS…………………….4
1. INTRODUCTION
The Nation Media Group (NMG) founded by His Highness the Aga Khan in 1959 with two Kenyan newspapers one in English, one in Kiswahili. The company started with print media only which later on diversified into television, radio and now digital media platforms. In addition, to being on multi platforms, the Group’s presence can now be found in Kenya, Uganda, Tanzania and last year lounged in Rwanda. NMG is now one of the largest companies on the Nairobi Stock Exchange with majority of its shares owned by individual East African shareholders. The current Group CEO is Mr. Linus Gitahi.
Nation Media Group offices are situated at Nation Centre Kimathi Street Nairobi Kenya. It occupies ground floor, 2nd to 7th floor. Marketing department is occupies 3rd floor while printing plant is situated in along Mombasa road.
NMG’s products:
[pic]
Business Daily
The Business Daily is a premium newspaper launched in March 2007 that features business news and analysis for the Kenyan market. It is published Monday to Friday and retails at Kshs 50. Distribution is currently 80% Nairobi and the paper is the most read local paper on the internet.
[pic]
The Daily Nation
The Daily Nation is the leading paper in East and Central Africa both in editorial, circulation and readership.This feat has been achieved over the years through authoritative publication based on truth, reliability, respectability and