Renata Limited

Contents
Introduction 1
About the company 3
Mission 4
Vision 4
Why we have chosen Renata? 4
Purpose 5
Industry Analysis 5
Which industry does it belong to? 5
Stages in Industrial Life cycle 7
Industry Growth Analysis 8
Activity Growth 10
Industry Structure 11
Controlling factors of profitability and industry profitability 12
Profitability factors 12
Industry Profitability 12
PESTLE 13
Political 13
Economics 13
Social 14
Legal (Positive) 15
Technological (Negative) 16
Environmental (Negative) 16
PESTEL Summary 17
Porters Five Forces 18
Threat of New Entrants - Low (Positive/Favorable) 18
Bargaining Power of Suppliers 21
Bargaining Power of Buyers – High 21
Threat of Substitute Services – Low 22
Competitive Rivalry – High 22
Porters Summary 23
How Macro-Environment is affecting The PORTER’S Five Forces? 24
Political and legal forces 25
Demographic forces 25
Global forces 25
Technological forces 26
Social forces 26
Macroeconomic forces 26
3I Analysis 26
Immediate 27
Impending 27
Invisible 27
SWOT Identification 28
PESTLE Summary 28
Summary of Porters Five Forces 28
Controlling factors of profitability and industry profitability 29
Profitability factors 29
Industry Profitability 29
SWOT Identification Summary 30
Business Canvas Model 31
Key Partners 32
Suppliers 32
Sales Agent 32
Customers 32
Key Activities 32
Acquiring Raw Materials 32
Supply to doctors and hospitals. 33
Key Resources 33
Financial Resources 33
Plants 33
Value Propositions 35
Export Quality 35
Low Price 35
Brand 35
Customer Relationship 36
Health Line (telephone) 36
With Doctors, Hospitals 36
Through website and e-mail 36
Channels 36
Retailers 37
Hospitals 37
Community Doctors 38
Customer Segments 38
Patients 38
Pet Owners 38
Farmers 38
Hospitals 38
Cost Structure 39
Importing of Raw Materials 39
Commission to sales agent, doctors 39
Events 39
Revenue Streams 39
Sales 39
Exports 40
Current Business Model of Renata Pharmaceuticals 40
Core competency of Renata 43
Corporate level strategy 44
Mission 44