Renault entering India via Joint venture
International Business Environment
(12-13 S2AA SHRO27-6)
Renault Entering India via Joint Ventures:
A Case Study.
Name: Athin Kumer Kundu
Student ID: 1200288
Word count: 1992
Course Tutor
Dr. Samar Baddar.
Executive Summary
The authorities of Renault and Mahindra and Mahindra after being convinced to do business with each other with a view to realizing their entrepreneur dreams, clearly adopted joint venture mode and subsequently they enriched the history with their glorified activities. They were definitely charmed with amicable and congenial factors for business from wide range of commercial socio-political and economical perspectives, embedded with both companies. There had been researches and studies of different businesses modes and they settled businesses relationships for their commercial pursuits from those strategies. An effort is being initiated in this paper to find out the reasons behind the historical joint venture mode instead of Greenfield mode between these two companies. Simultaneously, suggestions and recommendations are being put in places so that these efforts may help emerge the French auto-maker, Renault as a good corporate citizen and minimize political risks from India by performing its social responsibility roles.
Table of Contents Page no
1. Introduction 4
1.1 Joint venture mode 5
1.2 Greenfield entry mode 5
1.3 Massive advantages helped Renault adopt JV entry mode 6
2. Discussion on India as an emerging Economy 6
3. Finally Indian market characteristics convinced to adopt JV mode 7
4. Conclusion 8
5. Good Corporate Citizen 8
6. Political Risk Management 8
7. Recommendations 9
8. Short Action plan 9
9. Reference list 11
Introduction:
Renault: Renault, a multinational manufacturer of vehicle from French was established in the year of 1899 by Louis Renault, currently
(12-13 S2AA SHRO27-6)
Renault Entering India via Joint Ventures:
A Case Study.
Name: Athin Kumer Kundu
Student ID: 1200288
Word count: 1992
Course Tutor
Dr. Samar Baddar.
Executive Summary
The authorities of Renault and Mahindra and Mahindra after being convinced to do business with each other with a view to realizing their entrepreneur dreams, clearly adopted joint venture mode and subsequently they enriched the history with their glorified activities. They were definitely charmed with amicable and congenial factors for business from wide range of commercial socio-political and economical perspectives, embedded with both companies. There had been researches and studies of different businesses modes and they settled businesses relationships for their commercial pursuits from those strategies. An effort is being initiated in this paper to find out the reasons behind the historical joint venture mode instead of Greenfield mode between these two companies. Simultaneously, suggestions and recommendations are being put in places so that these efforts may help emerge the French auto-maker, Renault as a good corporate citizen and minimize political risks from India by performing its social responsibility roles.
Table of Contents Page no
1. Introduction 4
1.1 Joint venture mode 5
1.2 Greenfield entry mode 5
1.3 Massive advantages helped Renault adopt JV entry mode 6
2. Discussion on India as an emerging Economy 6
3. Finally Indian market characteristics convinced to adopt JV mode 7
4. Conclusion 8
5. Good Corporate Citizen 8
6. Political Risk Management 8
7. Recommendations 9
8. Short Action plan 9
9. Reference list 11
Introduction:
Renault: Renault, a multinational manufacturer of vehicle from French was established in the year of 1899 by Louis Renault, currently