Renell Shorter Case Study

Styles by the Lash Diva Owner Renell Shorter

Renell Shorter is an experienced hair stylist, cosmetologist, and esthetician who holds a bachelor of science in business administration and marketing from Central State University in Wilberforce, Ohio. Embarking on her beauty care career in the greater Detroit area, Renell Shorter served as an esthetician/manager with Custom Eyes in Harper Woods, Michigan, before going into business for herself as the owner of Lovely Lashes in Utica, Michigan.

Ms. Shorter relocated to greater Dallas, Texas, in 2010, finding work with Sports Clips and Great Clips locations in the suburb of Plano. Her responsibilities with these two franchises included cutting/styling hair and recommending appropriate beauty
treatments/products. Doing business out of The Colony, Texas, Renell Shorter has owned and operated Styles by the Lash Diva for more than seven years. She personally handles all aspects of on-site hair styling and care for Styles by the Lash Diva clients, from initial shampooing and conditioning to massaging and treating the scalp with various solutions.

Renell Shorter - Stylist and Business Owner in Greater Dallas, Texas

The owner and principal cosmetologist of Styles by the Lash Diva, Renell Shorter cuts, styles, cleans, and conditions hair for a diverse client base.
Always eager to suggest styles to accentuate the most attractive features of each client, she doesn’t shy away from practicing new approaches and techniques. A graduate of Ohio’s Central State University College of Business, Renell Shorter also oversees all administrative functions for Styles by the Lash.

Before establishing Styles by the Lash in the Dallas suburb of The Colony, Ms. Shorter lived and worked in greater Detroit, Michigan. From 2007 to 2010, she owned and operated Lovely Lashes in the Detroit suburb of Utica. Renell Shorter also served as Lovely Lashes principal esthetician, recommending and demonstrating skin care regimens that were tailored to meet the specific needs of each client. After evaluating skin conditions with special equipment, she was able to treat these conditions with a variety of procedures and topical applications.

Plano, Texas’ Renell
Shorter

An experienced hair stylist and small business owner, Renell Shorter has owned and operated Styles by the Lash Diva since 2010.
Before establishing this organization in the Dallas/Fort Worth suburb of The Colony, Texas, she cut hair with franchise locations of Great Clips and Sport Clips in the nearby city of Plano. Renell Shorter previously lived in Utica, Michigan, where she owned the business Lovely Lashes and treated clients as an esthetician. Ms. Shorter holds a bachelor of science in business administration/marketing from Central State University, a Michigan esthetician license from the Michigan College of Beauty, and both a Michigan and Texas cosmetologist license from the Regency Beauty
Institute. Outside of the professional arena, Renell Shorter takes advantage of being her own boss to indulge her passion for travel. Her other hobbies include reading and generally learning new things. She is also an active member of the National Association for the Advancement of Colored People.