INTRODUCTION
There is higher demand for electricity in the country due to the high consumption and need for electricity, and this project is the plan to study the demand for renewable energy re- sources in Nigeria and to find out the main competitors and discover the best periods for market entry in the country via the micro and the macro environmental analysis.
The demand for renewable energy in the country is being driven by the increase and urbanization access to energy intensive technologies, product and the industrial growth.
The Nigerian government is wooing energy companies to come and invest in the country. Special energy policy for foreign investors is being organized, such as tax reduction for energy investors in the country, softening all policies related to energy.
Nigeria has a lot of renewable energy potential such as sunlight, which might be productive for solar power, and abundance bio-waste for biomass energy production. The renewable energy products that Nigeria requires most are Solar, Hydro, Wind, & Bio-energy.
Premium Renewable Energy Sdn Bhd was formed in 2007 with the objective of affecting positive environmental change at a global scale by replacing today’s unsustainable methods of power generation with efficient green alternatives. (Energy, 2013)
Premium Renewable Energy has identified the commercially established Rapid Thermal Processing (RTP)™ pyrolysis technology as the ideal vehicle to achieve its vision of a sustainable future. The self-powering process can convert biomass residue discarded from the palm oil and forestry industries into a clean-burning liquid fuel called RTP™ Green Fuel. (Energy, 2013)
PESTEL ANALYSIS
Political Factors
Nigeria is a republic nation that operates a Federal system of government, with 3 different authorities -:
The Federal
State
Local government.
The division of power is among the three arms of government. The Federal Government consist of the