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REPORT No1

Analyzing the macro-environment of one travel company

Contents A. Company introduction 3 1. History and development 3 2. The organizational structure and functions of each department 4 B. Competitors 6 C. The Company products 8 1. The package tours 8 2. Intermediate activities 9 D. STEEP Analysis 10 1. Social- demographic 10 2. Technology influences 10 3. Economics influences 11 4. Environmental influences 11 5. Political influences 12 E. Five Forces influence on Travel Industry 13 1. Threat of New Entrants 13 2. Threat of Substitutes 13 3. The power of buyers 14 4. The power of suppliers 14 5. Rivalry among Existing Competitors 15 F. Opportunities and Challenges 17 1. The opportunities and advantages 17 2. Challenges 17

A. Company introduction
1. History and development
Hanoi Red tours is a member of Hung Vuong international Cooperation of investment and construction.
- 1996: Hanoi Red Tours International Tourism Centre was established.
- 1998: Hung Vuong Construction Company was founded by the Ministry of Construction.
- 2001: Hung Vuong Construction Company was renamed as Hung Vuong International Construction & Investment Company.
- 2003: Hung Vuong Cat Ba Tourism Centre was launched. The centre operates and provides services on 2 beaches Cat Co I and Cat Co II.
- 2005: Hung Viet International Investment JSC., a member of HVG JSC. was founded.
- 2005: Ho Chi Minh City branch of HVG JSC. was launched.
- 2007: Hung Vuong International Construction & Investment Company was capitalized into a joint stock firm named Hung Vuong Investment JSC. with two branches in Ho Chi Minh city and HaiPhong city.
- 2008: Hung Vuong – Vinh Phuc Construction JSC., a member of HVG JSC. was established.
- 2009: Flamingo Dai Lai Resort JSC., a member of HVG JSC. was founded.
- 2010: After corporatizing, Hanoi Red Tours International Tourism Centre became Hanoi Redtours Corporation.

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