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SUMMER INTERNSHIP PROJECT- 2007

A REPORT
A REPORT
ON
ON

“SWARAJ MAZDA TRUCKS – EXPLORING
“SWARAJ MAZDA TRUCKS – EXPLORING
UNAWARENESS--MAKING INROADS”
UNAWARENESS--MAKING INROADS”

A REPORT SUBMITTED IN PARTIAL FULFILLMENT OF THE
REQUIREMENT OF MBA PROGRAM OF
ICFAI BUSINESS SCHOOL

S UB M I T T E D T O :
FACULTY GUIDE

Project guide

PROF. RAVI WARRIOR

MIR noor ahmed (C.S.M)

ICFAI BUSINESS SCHOOL

Swaraj mazda limited

Bangalore

bangalore

S UB M I T T E D b y :
BISWADIPAK TRIPATHY
06bs – 0772

ICFAI BUSINESS SCHOOL - BANGALORE

1

SUMMER INTERNSHIP PROJECT- 2007

CONTENTS
DECLARATION

04

ACKNOWLEDGEMENT

05

ABOUT THE ORGANISATION

07

ABSTRACT

08

I INTRODUCTION
Project Brief
Objective
Methodology
Schedule
Limitations

10
11
12
14
17
20

II SWARAJ MAZDA LTD.
Swaraj Group of Companies
Swaraj mazda Ltd.
Corporate Mission
Products Offered
Technical Specifications
III COMPETITORS
Tata Motors
Eicher
Ashok Leyland
Market Share of Various Players
Why TATA & Eicher?

ICFAI BUSINESS SCHOOL - BANGALORE

21
22
22
24
25
25
26
27
28
30
32
33

2

SUMMER INTERNSHIP PROJECT- 2007
IV PROJECT ANALYSIS
Analysis- From feedback Form
SWOT Analysis
Benefits to the Organisation

V. RECOMMENDATIONS

Suggestions for improvement
New Avenues

34
35
37
38

39

40
42

VI. CONCLUSION- LEARNINGS FROM SIP

43

VII.

49

ANNEXURE & REFRENCES .

ICFAI BUSINESS SCHOOL - BANGALORE

3

SUMMER INTERNSHIP PROJECT- 2007

Declaration
I hereby declare that the projects entitled

SWARAJ MAZDA

TRUCKS – EXPLORING UNAWARENESS,MAKING INROADS

”

conducted at K.H.T. Agencies (P) Ltd. has been prepared by me during the academic year 2007-08 under the able guidance of my faculty guide Prof. Ravi Warrior, and my project mentor Mr. Mir
Noor Ahmed.

I also declare that this project is the result of my effort and has not been submitted to any other
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