Report about global business organization
Report about global business organization
Outcome 2
Course Name： Global business organization
Group Award：Global Trade & Business
SCN：125042007
Candidate’s Name: Sofia Ye 叶效捷
Supervisor’s Name: Li Chen
HND Centre
Xianda College of Economics and Humanities
Shanghai International Studies University
Date: 15/11/2012
Contents
1. Introduction………………………………………………………….3
2. The strategies of Unilever for Research and Development……….....3
3. Process for choice of production and its global position…………….3
4. Local market criteria 4
5. The pricing and distribution policies and influence of logistics 5
6. The importance of clear communication 5
7. Conclusion 6
8. Reference ……………………………………………………………7
1. Introduction
This report is about Unilever is a British–Dutch multinational consumer goods company. Its products include foods, beverages, cleaning agents and personal care products. It is the world's third-largest consumer goods company measured by 2011 revenues (after Procter & Gamble and Nestlé) and the world's largest maker of ice cream. It should illustrate the decision making process, pricing and distribution policies and the needs for clear communication.
2. The strategies of Unilever for Research and Development
Unilever use vertical integration as its production strategy. Vertically integrated companies in a supply chain are united through a common owner. Usually each member of the supply chain produces a different product or (market-specific) service, and the products combine to satisfy a common need. For example, in 1978, Unilever acquired an American company called National Starch which manufactures bond, farina and chemical products for special use. After acquisition, National Starch provided materials to Unilever to produce products. National Starch provides materials to Unilever to make products.
The acquisition helps Unilever control the quality of
Outcome 2
Course Name： Global business organization
Group Award：Global Trade & Business
SCN：125042007
Candidate’s Name: Sofia Ye 叶效捷
Supervisor’s Name: Li Chen
HND Centre
Xianda College of Economics and Humanities
Shanghai International Studies University
Date: 15/11/2012
Contents
1. Introduction………………………………………………………….3
2. The strategies of Unilever for Research and Development……….....3
3. Process for choice of production and its global position…………….3
4. Local market criteria 4
5. The pricing and distribution policies and influence of logistics 5
6. The importance of clear communication 5
7. Conclusion 6
8. Reference ……………………………………………………………7
1. Introduction
This report is about Unilever is a British–Dutch multinational consumer goods company. Its products include foods, beverages, cleaning agents and personal care products. It is the world's third-largest consumer goods company measured by 2011 revenues (after Procter & Gamble and Nestlé) and the world's largest maker of ice cream. It should illustrate the decision making process, pricing and distribution policies and the needs for clear communication.
2. The strategies of Unilever for Research and Development
Unilever use vertical integration as its production strategy. Vertically integrated companies in a supply chain are united through a common owner. Usually each member of the supply chain produces a different product or (market-specific) service, and the products combine to satisfy a common need. For example, in 1978, Unilever acquired an American company called National Starch which manufactures bond, farina and chemical products for special use. After acquisition, National Starch provided materials to Unilever to produce products. National Starch provides materials to Unilever to make products.
The acquisition helps Unilever control the quality of