Report Body
INTRODUCTION
Starbucks is known to be the world’s largest coffee company. With over 17000 locations in over 50 countries the brand has positioned itself in customer mindset through its quality product, service and environment.
The marketing plan is going to investigate the possible launch of the franchise of Starbucks Coffee shop in Dhaka, Bangladesh. The focus of the report is the analysis of the marketing and the financial forecast of the project to determine the success and return of the proposed project.
MISSION AND VISION
The mission is to introduce Starbucks as a franchise of the original Starbucks of Seattle Washington in Bangladesh in order to deliver the signature coffee and quality experience that had always been the trademark of Starbucks. We will focus on making our Amsterdam store successful by adapting to the needs of the local customers while keeping the core Starbucks strengths intact. This store will set a positive example of corporate social responsibility by adhering to our high environmental standards and create a positive experience for customers to create repeat business.
Vision: We see a world in which we inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.
Mission: To introduce Starbucks, the most recognized and respected brand in the world, in Bangladesh with the highest quality whole bean coffee.
Starbucks thrives to provide the world with joy and inspire the people to see what we see. We continue to be the most recognized and respected brand of coffee in the world and will never stop providing our consumers with the highest quality of whole bean coffee. Our mission and vision provides our consumers, partners and prospective sponsors with our beliefs and morals with no room for misinterpretation.
CURRENT MARKETING SITUATION
The international market of Starbucks Coffee Company is in 49 countries with more than 16500 stores. Starbucks was based on the idea that enjoying a cup of coffee is a
Starbucks is known to be the world’s largest coffee company. With over 17000 locations in over 50 countries the brand has positioned itself in customer mindset through its quality product, service and environment.
The marketing plan is going to investigate the possible launch of the franchise of Starbucks Coffee shop in Dhaka, Bangladesh. The focus of the report is the analysis of the marketing and the financial forecast of the project to determine the success and return of the proposed project.
MISSION AND VISION
The mission is to introduce Starbucks as a franchise of the original Starbucks of Seattle Washington in Bangladesh in order to deliver the signature coffee and quality experience that had always been the trademark of Starbucks. We will focus on making our Amsterdam store successful by adapting to the needs of the local customers while keeping the core Starbucks strengths intact. This store will set a positive example of corporate social responsibility by adhering to our high environmental standards and create a positive experience for customers to create repeat business.
Vision: We see a world in which we inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.
Mission: To introduce Starbucks, the most recognized and respected brand in the world, in Bangladesh with the highest quality whole bean coffee.
Starbucks thrives to provide the world with joy and inspire the people to see what we see. We continue to be the most recognized and respected brand of coffee in the world and will never stop providing our consumers with the highest quality of whole bean coffee. Our mission and vision provides our consumers, partners and prospective sponsors with our beliefs and morals with no room for misinterpretation.
CURRENT MARKETING SITUATION
The international market of Starbucks Coffee Company is in 49 countries with more than 16500 stores. Starbucks was based on the idea that enjoying a cup of coffee is a