Report Britannia
PROJECT REPORT ON
REDUCTION IN TERMS OF REPLACEMENT OF BREAD SALES AT ‘BRITANNIA BREADS’
SUBMITTED BY:
GAJENDRA V. NIKALE (228)
PGDM-IB 2012-14
FACULTY GUIDE COMPANY GUIDE
PROF. MANISHA RAJADHYAKSHA MR. RAJESH DAREKAR
INSTITUTE FOR TECHNOLOGY & MANAGEMENT, NAVI MUMBAI.
DECLARATION
I, the student of Post Graduate Diploma in International Business, ITM Business School, Kharghar, Navi Mumbai, (2012- 2014), hereby declare that this project report
“REDUCTION IN TERMS OF REPLACEMENT OF BREAD SALES AT BRITANNIA BREADS” Prepared, is my original work, which I had submitted in BRITANNIA INDUSTRIES LTD. to my company guide Mr. Rajesh Darekar.
All the information and data given in my project are authentic to the best of my knowledge and taken from reliable sources.
Place: Ray road, Mumbai Gajendra v. Nikale
ACKNOWLEDGEMENT
The project of this magnitude would not have been completed singly.
Firstly I want to give my hearty thanks to all mighty who made the world and me also.
There are many other people without whom the completion of the project would not have been possible. Some have contributed towards this directly while other have provided indirectly.
It gives me immense pleasure to thank.
I would like to express my sincere gratitude to the management of the ITM BUSINESS SCHOOL, for their support and guidance provided during the PGDM program and while doing this project. I specially thanks to Prof. Manisha Rajadhyaksha for her perseverance and attention which she extended to me.
Mr. Rajesh Darekar company guide at BRITNNIA for providing me summer training in his reputed organization and giving me a chance to have the experience of actual retail operations.
I am indebted to Mr. Mashakoor khan, Mr.Kishor,Mr.Manoj of Britannia industries LTD, Mr. Shekhar of HIMALAYA agency for their
REDUCTION IN TERMS OF REPLACEMENT OF BREAD SALES AT ‘BRITANNIA BREADS’
SUBMITTED BY:
GAJENDRA V. NIKALE (228)
PGDM-IB 2012-14
FACULTY GUIDE COMPANY GUIDE
PROF. MANISHA RAJADHYAKSHA MR. RAJESH DAREKAR
INSTITUTE FOR TECHNOLOGY & MANAGEMENT, NAVI MUMBAI.
DECLARATION
I, the student of Post Graduate Diploma in International Business, ITM Business School, Kharghar, Navi Mumbai, (2012- 2014), hereby declare that this project report
“REDUCTION IN TERMS OF REPLACEMENT OF BREAD SALES AT BRITANNIA BREADS” Prepared, is my original work, which I had submitted in BRITANNIA INDUSTRIES LTD. to my company guide Mr. Rajesh Darekar.
All the information and data given in my project are authentic to the best of my knowledge and taken from reliable sources.
Place: Ray road, Mumbai Gajendra v. Nikale
ACKNOWLEDGEMENT
The project of this magnitude would not have been completed singly.
Firstly I want to give my hearty thanks to all mighty who made the world and me also.
There are many other people without whom the completion of the project would not have been possible. Some have contributed towards this directly while other have provided indirectly.
It gives me immense pleasure to thank.
I would like to express my sincere gratitude to the management of the ITM BUSINESS SCHOOL, for their support and guidance provided during the PGDM program and while doing this project. I specially thanks to Prof. Manisha Rajadhyaksha for her perseverance and attention which she extended to me.
Mr. Rajesh Darekar company guide at BRITNNIA for providing me summer training in his reputed organization and giving me a chance to have the experience of actual retail operations.
I am indebted to Mr. Mashakoor khan, Mr.Kishor,Mr.Manoj of Britannia industries LTD, Mr. Shekhar of HIMALAYA agency for their
References: * www.britannia.co.in * Marketing Concepts by Philip Kotler. * Strategic Management By Hill & Jones * Market Research By Naresh k. Malhotra.