report of procter and gamble
REPORT OF PROCTER AND GAMBLE IN JAPAN
1-P&G before entered Japan, produced its all products in United States and used marketing strategies according to the United States and Western Europe countries. After next 30 years from world war 2, P&G decided to enter Japan in 1970, but P&G used a strategy which was used in United States, also used a wrong marketing message, because Japan culture and American culture have a wide range of differences. Until 1980’s P&G lost many million dollars because at strategy. In the early 1980’s P&G developed a product which is cheer laundry. It was promoted in Japan with the U.S marketing message which was ‘’cheer works in all temperatures and produces lots of rich suds. But many Japanese consumers wash their clothes in cold water, than P&G changed its marketing message to adapt locally.’’ P&G started to use multi-domestic strategy. The company is more responsive to local differences in consumer tastes and preferences and more willing to admit that does new products can be developed outside the United States. There are some advantages of multi-domestic strategy, it allows a firm to be flexible to local needs and responsive to local demand. It can also allow a firm to better serve its customers. By this way P&G, today cheer is one of P&G is best selling products in Japan. Although this strategy is good, there are some drawbacks such as, competing with global businesses that have lower operating costs where prices are more important for local cunsumers.
2-In the early 1990’s, P&G made a market research in Japan are discovered an odd habit, and P&G researchers in Japan worked to create a highly concentrated soap formula based on a new technology developed by company’s scientists. The company also designed a novel package for the product. It took less space in stores, wherever, and delivery trucks and P&G also developed considerable attention to developing an advertising campaign for Joy, when found out that
1-P&G before entered Japan, produced its all products in United States and used marketing strategies according to the United States and Western Europe countries. After next 30 years from world war 2, P&G decided to enter Japan in 1970, but P&G used a strategy which was used in United States, also used a wrong marketing message, because Japan culture and American culture have a wide range of differences. Until 1980’s P&G lost many million dollars because at strategy. In the early 1980’s P&G developed a product which is cheer laundry. It was promoted in Japan with the U.S marketing message which was ‘’cheer works in all temperatures and produces lots of rich suds. But many Japanese consumers wash their clothes in cold water, than P&G changed its marketing message to adapt locally.’’ P&G started to use multi-domestic strategy. The company is more responsive to local differences in consumer tastes and preferences and more willing to admit that does new products can be developed outside the United States. There are some advantages of multi-domestic strategy, it allows a firm to be flexible to local needs and responsive to local demand. It can also allow a firm to better serve its customers. By this way P&G, today cheer is one of P&G is best selling products in Japan. Although this strategy is good, there are some drawbacks such as, competing with global businesses that have lower operating costs where prices are more important for local cunsumers.
2-In the early 1990’s, P&G made a market research in Japan are discovered an odd habit, and P&G researchers in Japan worked to create a highly concentrated soap formula based on a new technology developed by company’s scientists. The company also designed a novel package for the product. It took less space in stores, wherever, and delivery trucks and P&G also developed considerable attention to developing an advertising campaign for Joy, when found out that