Report of the Segmentation, Targeting and Positioning of Supermarket.
Cover Page
Report title: Report of the Segmentation, Targeting and positioning of supermarket.
Prepared for: Miss Samantha Liew
Written by: Johan Chandra (3804717)
Date of Submission: Friday, 3 April 2009.
Tutorial Group & Time: T9 (12.30-1.30)
Table of Contents
Cover Page 1 Executive Summary 3 1. Introduction 4 2. Discussion 6 2.1. Market Segmentation 6 2.2. Market Targeting 7 2.3. Market Positioning 8 3. Conclusion 9 4. Recommendation 10 Reference List 11 Bibliography 12
Executive Summary
The purpose of this report is to know the three market selection process, which is market segmentation, market targeting, and market positioning. The business will be opened is supermarket which sell the most important and customer needs. There are three main parts of market selection.
First thing the company must segment the market then divides them into a group of customer needs. Secondly, make a target from whom the market will be sold. The third is making customer remember the uniqueness of the market.
In conclusion, the company needs to do three steps of market selection. For attain success, high profit, and income.
1. Introduction
The purpose is to give a clearer view about how organizations attract customers, and what marketing strategy that will attracts the customers in. The chosen organization is supermarket that is offering household needs, foods, and clothes. The location of the supermarket is going to be located in strategic area that can be found easily by customers such as Sunway Pyramid. The name of this supermarket is Alpha Century Mart. This supermarket will be opened daily from 10.00 AM – 10.00 PM.
Marketing is ‘as a group of people who as individuals or as organizations, have needs for products in a classy product and have the ability, willingness, and the authority to purchase such products’ (Pride et al. 2007 p. 115)
Market segmentation consists of two steps that divide customers into groups based on their characteristics. First
Report title: Report of the Segmentation, Targeting and positioning of supermarket.
Prepared for: Miss Samantha Liew
Written by: Johan Chandra (3804717)
Date of Submission: Friday, 3 April 2009.
Tutorial Group & Time: T9 (12.30-1.30)
Table of Contents
Cover Page 1 Executive Summary 3 1. Introduction 4 2. Discussion 6 2.1. Market Segmentation 6 2.2. Market Targeting 7 2.3. Market Positioning 8 3. Conclusion 9 4. Recommendation 10 Reference List 11 Bibliography 12
Executive Summary
The purpose of this report is to know the three market selection process, which is market segmentation, market targeting, and market positioning. The business will be opened is supermarket which sell the most important and customer needs. There are three main parts of market selection.
First thing the company must segment the market then divides them into a group of customer needs. Secondly, make a target from whom the market will be sold. The third is making customer remember the uniqueness of the market.
In conclusion, the company needs to do three steps of market selection. For attain success, high profit, and income.
1. Introduction
The purpose is to give a clearer view about how organizations attract customers, and what marketing strategy that will attracts the customers in. The chosen organization is supermarket that is offering household needs, foods, and clothes. The location of the supermarket is going to be located in strategic area that can be found easily by customers such as Sunway Pyramid. The name of this supermarket is Alpha Century Mart. This supermarket will be opened daily from 10.00 AM – 10.00 PM.
Marketing is ‘as a group of people who as individuals or as organizations, have needs for products in a classy product and have the ability, willingness, and the authority to purchase such products’ (Pride et al. 2007 p. 115)
Market segmentation consists of two steps that divide customers into groups based on their characteristics. First
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